Marketing Manager – Freelance

This is a fully remote position, open to applicants in Saudi Arabia.

📋 Description

• Develop and execute key components of the marketing strategy for LEAP East.

• Strategize, implement, manage, and enhance inbound and outbound marketing initiatives.

• Boost online traffic, generate leads, drive conversions, and achieve strategic KPIs.

• Provide regular updates on the performance of marketing campaigns.

• Analyze and report on the digital behavior of visitors and exhibitors, along with channel effectiveness.

• Utilize Adobe Analytics, Google Analytics, and additional platforms to pinpoint issues and discover opportunities.

• Establish benchmarks and set KPI targets for digital marketing efforts.

• Collaborate with supporting agencies on the strategy and setup of paid campaigns.

• Assess and optimize paid marketing initiatives through vendor dashboards, Google Analytics, and marketing analytics reports.

• Stay updated on evolving SEO practices and formulate digital campaigns with internal teams and external agencies.

• Create strategies for organic search growth throughout the customer lifecycle and in international markets.

• Work alongside content marketing and blog contributors to develop pertinent content.

• Oversee organic search performance based on metrics like click-through rates, traffic, and conversions.

• Design and execute testing and optimization strategies, including A/B testing, landing pages, and CTAs.

• Collaborate with line reports and the marketing team to execute campaigns that align with KPIs and event/divisional strategies.

• Manage a team of digital marketers, offering guidance, feedback, and motivation.

• Create timely performance reports for campaigns and suggest changes based on data insights.

• Identify trends, optimize budget and performance, and communicate insights to marketing and senior management.

• Plan campaigns aimed at increasing visitor attendance and acquiring exhibitors.

• Oversee implementation plans, including deadlines, drop schedules, Gantt charts, time and action plans, content calendars, and budget trackers.

• Assist with managing marketing budgets and maintain digital budget trackers.

• Identify target audiences and key segments.

• Develop personas, value propositions, and messaging for essential product segments.

• Ensure timely and relevant communications through a complete mix of digital channels while optimizing each channel.

⛳️ Requirements

• Extensive experience in a digital marketing role at a managerial level.

• Proficient in using Eloqua, Adobe Analytics, and Adobe Target.

• Possess an analytical and inquisitive mindset.

• Strong background in A/B testing for web and email.

• Experience in PPC and SEO.

• Exceptional time management skills with the ability to manage multiple projects simultaneously.

• Capability to work independently and liaise with various stakeholders.

• Proven track record of achieving digital channel KPIs.

• Enthusiasm for digital marketing.

• Ability to convey ideas clearly, effectively, and persuasively.

• Experience in database development and growth, including segmentation and personalization.

• Driven by deadlines and targets.

• Excellent verbal and written communication abilities.

• Proven history as a Marketing Manager in events, advertising, or agencies.

• Experience in executing campaigns for the APAC market.

• Bachelor’s Degree or equivalent experience.

• Comprehensive understanding and experience in digital marketing, including PPC, SEO, online advertising, and direct marketing.

• Ability to build relationships with partners and stakeholders.

• Significant interaction with design and print suppliers/agencies.

• Strong copywriting skills.

• Experience working in high-pressure environments.

• Proficiency in MS Office, including intermediate/advanced skills in PowerPoint, Word, and Excel.

• Tech-savvy with the ability to swiftly adopt and utilize new technological solutions.

• Desirable: experience with marketing automation technology, preferably Eloqua.

• Desirable: familiarity with CMS platforms; coding knowledge is not required.

• Desirable: experience managing social media through scheduling tools such as Sprout Social or Hootsuite.

• Desirable: experience in social media listening and sentiment analysis.

• Desirable: experience with marketing analytics and reporting tools such as Google Analytics/Adobe.

• Desirable: formal higher education qualification in business/marketing.

• Desirable: familiarity with Eloqua and/or Adobe Experience Manager.

🏝️ Benefits

• Option for remote work.

• Temporary freelance contract available.

• Disability-friendly workplace.

• Support and adjustments in the interview or selection process upon request.

• Opportunities for personal development.

• Pathways for new roles.

• Collaborate with a supportive leadership team.