Marketing Manager – Enrollment & Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the design and implementation of consumer engagement initiatives throughout the entire funnel, from initial outreach to re-engagement efforts.

• Develop messaging strategies and ensure client alignment on campaign methodologies.

• Contribute to engagement plans for the launch of new products.

• Anticipate campaign performance and aid in annual strategic planning efforts.

• Experiment with new messaging, channels, and tools to enhance performance outcomes.

• Uphold pre-send quality assurance standards, including list accuracy, link validation, personalization tokens, mobile rendering, and compliance reviews.

• Act as the primary marketing liaison for clients, ensuring alignment between Solera's resources and client requirements.

• Gain an understanding of client culture and platforms to customize campaign strategies effectively.

• Balance the need for customization with scalable best practices across various programs.

• Manage timelines and expectations while addressing obstacles to keep campaigns on schedule.

• Leverage data to reveal insights and enhance engagement strategies.

• Provide campaign reports that include clear takeaways and actionable suggestions.

• Measure, track, and document performance metrics for both internal and external stakeholders.

• Identify growth opportunities by analyzing funnel, audience, and channel performance.

• Collaborate with the BI team to develop and communicate data visualizations and dashboards.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.

• A minimum of 3 years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels.

• Experience in B2C or B2B2C marketing; a background in healthcare or wellness is highly preferred.

• Knowledge of marketing channels such as email, SMS, direct mail, digital advertising, CRM, and marketing automation.

• Practical experience with tools like Iterable, Google Analytics, Wrike, PowerBI, or Looker Studio.

• Strong analytical abilities with a knack for translating data into actionable insights.

• Excellent written and verbal communication skills.

• Highly organized, proactive, and adept at managing multiple priorities in a fast-paced, remote startup environment.

• A collaborative team player with exceptional cross-functional teamwork skills.

• Open to candidates residing in the United States.

🏝️ Benefits

• Remote-first culture

• Flexible PTO

• Paid pregnancy and parental leave

• Adoption Assistance Program

• Medical, Dental, and Vision coverage

• Company-paid Life Insurance, Long Term Disability, and Short-Term Disability

• 14 Company Holidays

• 401k with company matching!

• Complimentary Fitbit

• Casual and enjoyable work atmosphere