Marketing Manager, Demand Generation

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Create campaign concepts and manage the execution of campaigns from start to finish

• Oversee campaign implementation across various channels including email, web, paid media, social platforms, and events

• Analyze campaign performance and make iterative adjustments based on outcomes

• Lead the regional content strategy and planning efforts

• Produce blog posts, long-form content, case studies, customer stories, whitepapers, reports, guides, website copy, landing pages, and sales enablement materials

• Assist in promoting executive and founder thought leadership

• Contribute to the demand generation strategy and forecasting

• Manage performance across owned and paid channels

• Drive lead generation and account acquisition efforts

• Design and oversee lifecycle and nurture programs

• Participate in website conversion optimization and experimentation initiatives

• Contribute to paid media and Account-Based Marketing (ABM) strategies

• Assist in selecting and orchestrating target accounts

• Refine ad creatives and messaging; manage paid performance reporting

• Aid in the planning and execution of events, webinars, sponsorships, and related communications

• Support the development of an organic social strategy while managing posting and scheduling

• Establish lead quality standards and enhance engagement with buying groups

• Create sales enablement resources and facilitate sales-marketing feedback loops

• Maintain marketing CRM hygiene, automation, data governance, attribution, reporting, dashboards, tools, and platforms

• Handle weekly and monthly regional revenue reporting and communications

• Evaluate the performance of long-form video and webinars

• Collaborate with the regional Commercial Director, sales team, and Fractional CMO

⛳️ Requirements

• Proven experience in a B2B marketing or demand generation position, preferably within SaaS, Technology, CRM, Consulting, or Digital services

• Practical experience executing multi-channel campaigns from concept to performance analysis

• Strong content creation skills, including the ability to write blogs, case studies, and website copy

• Familiarity with HubSpot CRM and Marketing Hub, or similar platforms

• Knowledgeable about paid media, ABM, and lifecycle and nurture programs

• Proficient in reporting, attribution, and dashboard creation

• Experience collaborating closely with sales teams on lead quality and enablement

• Legal authorization to work in South Africa

• Currently residing in South Africa

🏝️ Benefits

• Remote work options available within the country of employment

• Power station support for loadshedding

• Home office budget allocated for a desk and chair

• Choice between a MacBook or Windows laptop, along with a monitor and mouse

• 18 days of annual leave provided

• 2 additional days off for special occasions, such as birthdays

• Flexible scheduling to accommodate personal, leisure, and family commitments

• Huble merchandise

• Subsidized medical aid