Marketing Manager, CRM Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the execution of lifecycle programs through email, push notifications, and in-app channels.

• Create advanced technological and marketing execution solutions tailored for Consumer products.

• Design and implement intricate CRM campaigns directing clients to relevant offerings within the Kraken ecosystem.

• Evaluate campaign and segment performance, optimizing operational strategies and executions.

• Conduct experiments and utilize automation to enhance engagement and retention throughout the customer journey.

• Monitor and report on the progress of growth initiatives to leadership.

• Work collaboratively with marketing technology, product, data analytics, Lifecycle, compliance, and legal teams.

• Ensure that marketing and customer communications adhere to local regulations.

• Undertake additional duties and responsibilities as required.

⛳️ Requirements

• A minimum of 5 years of experience in leading the development of intricate lifecycle/CRM programs from strategic conception to execution.

• Extensive proficiency in creating and executing complex CRM campaigns involving multiple stakeholders.

• Familiarity with Braze and other campaign-building tools.

• Demonstrated understanding of achieving lifecycle marketing results primarily within a B2C environment.

• Experience in the crypto sector is advantageous.

• Strong capabilities in Tableau, Looker, HEX, and BigQuery.

• Comprehensive knowledge of marketing automation and CRM systems.

• Expertise in customer segmentation strategies and managing subscribers across various channels (omnichannel).

🏝️ Benefits

• Bonus program.

• Equity program.

• Wellness allowance.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k).

• Equal opportunity employment.

• Consistent application of job-related skills or work-style assessments across all candidates.