Marketing Manager – B2B Campaigns

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create and oversee outbound and email campaigns in the backend for clients.

• Design campaigns tailored to buyer personas, product positioning, and unique selling propositions (USPs).

• Convert personas, positioning, and USPs into effective messaging strategies.

• Compose outbound content, including cold emails, follow-up messages, and sequences.

• Enhance open rates, response rates, and conversion rates.

• Assume complete responsibility for setup, testing, KPI tracking, analysis, and ongoing optimization.

• Collaborate closely with account managers to improve offers, messaging, and campaign strategies.

• Operate entirely in the backend without direct interaction with clients.

• Emphasize copywriting, structure, testing, and scalability.

⛳️ Requirements

• Initial experience in outbound or email marketing, or familiarity with relevant tools.

• Strong copywriting capabilities and a grasp of creating attention-grabbing email content.

• Solid understanding of offer creation and the relationship between messaging and offers.

• Analytical and data-driven mindset in approaching tasks.

• Openness to experimenting with new tools and managing complex setups.

• Independent, organized work style with a pronounced sense of ownership.

• Proficiency in outbound skills and tools, with demonstrable or observable success in outbound marketing.

• Formal educational credentials are not a requirement.

🏝️ Benefits

• Complete flexibility through 100% remote work, with the freedom to operate from anywhere in Germany.

• Competitive base salary ranging from €3,500 to €5,000, along with a high-performance bonus.

• Exclusive access to training resources valued at €250,000.

• Direct collaboration with seasoned account managers in a vibrant team environment.

• A product you can passionately support that resonates with customers.

• Permanent employment contract.

• Flexible working hours.

• 30 days of annual leave.

• Performance-related bonuses.

• Company events and celebrations.

• Opportunities for training and professional development.

• Access to cutting-edge tools and technologies for outbound marketing.

• Potential for career advancement and professional growth.