Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership and expand Therabody's brand marketing presence throughout Canada.

• Adapt global and international brand strategies into tailored regional marketing plans.

• Develop and implement Canada's annual marketing calendar.

• Oversee the comprehensive marketing execution for product launches and promotional activities across retail, PR, influencer, and event channels.

• Collaborate with local influencers, fitness professionals, wellness advocates, studios, wellness centers, and sports organizations.

• Enhance brand advocacy among athletes, trainers, and ambassadors through seeding initiatives.

• Work alongside digital and media teams to utilize local creator content across paid and owned channels.

• Design and implement campaigns aimed at generating customer reviews on DTC platforms and Canadian retail websites.

• Track community sentiment, customer feedback, brand performance, and local messaging.

• Manage PR, creative, media, and activation agency partnerships in Canada.

• Oversee campaign briefs, asset delivery timelines, and tracking processes.

• Analyze campaign performance metrics and generate reports, insights, and ROI recommendations.

• Conceptualize, plan, and execute consumer-focused and trade marketing events across Canada.

• Handle event logistics, budgets, staffing, product inventory, branded assets, and on-site execution.

• Support Toronto retail marketing efforts and visual merchandising strategies.

• Coordinate local marketing and co-op promotional initiatives for Canadian retail accounts.

• Manage the regional marketing budget, vendor contracts, invoices, and purchase orders.

• Monitor marketing KPIs and event metrics, providing post-activation ROI reports to leadership.

⛳️ Requirements

• 5–10 years of progressive experience in brand marketing, PR, experiential marketing, partnerships, or agency account management.

• Demonstrated success managing fast-paced accounts and cross-functional projects.

• Agency account management experience is strongly preferred.

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• Exceptional skills in stakeholder management.

• Ability to navigate complex reporting structures between local sales and global leadership.

• Capacity to collaborate with international marketing peers and global corporate functions.

• Proven experience managing multi-city events, local vendor networks, and regional activation budgets.

• Independent self-starter who thrives in autonomous environments and excels in remote work from a regional corporate hub.

• Experience in wellness, fitness, consumer electronics, premium lifestyle, apparel, or sports industries is highly desirable.

• Willingness and flexibility to travel across Canada.

• Professional proficiency in English and French is highly desirable.

• A strong passion for Therabody's mission and product offerings.

🏝️ Benefits

• Opportunity to work at Therabody, a leader in wellness technology.

• A collaborative, creative, and entrepreneurial work environment.

• Flexibility to work remotely from a regional corporate hub.

• Opportunities to travel across Canada for marketing activations and events.