Marketing Manager

This is a fully remote position, open to applicants in Poland, +1 more country.

📋 Description

• Develop and implement comprehensive marketing strategies to enhance awareness, drive demand, and foster commercial growth for SGS testing services.

• Create targeted B2B campaigns aimed at major brands, manufacturers, retailers, and independent brands.

• Collaborate with Business Line leaders, lab operations, sales teams, and global marketing departments.

• Formulate multichannel marketing plans that leverage digital platforms, social media, events, email campaigns, paid media, and industry partnerships.

• Write, edit, and produce various marketing materials including capability sheets, case studies, landing pages, social media content, email campaigns, recruitment advertisements, and promotional assets.

• Develop B2B messaging that clearly articulates technical testing capabilities as value propositions.

• Generate B2C content that attracts consumer panelists while conveying the value, safety, and experience associated with product testing.

• Oversee and enhance websites, landing pages, social media channels, and email marketing platforms.

• Maintain editorial calendars and ensure consistent marketing operations.

• Execute B2B lead-generation initiatives and campaigns aimed at increasing brand visibility.

• Design B2C recruitment campaigns utilizing paid social media, local outreach, community partnerships, and targeted digital advertising strategies.

• Assist in product launches, claims testing promotions, seasonal marketing campaigns, and industry events.

• Monitor campaign performance, lead generation, recruitment metrics, and digital engagement; refine strategies to improve return on investment (ROI).

⛳️ Requirements

• A bachelor’s degree in Marketing, Communications, Business, or a related discipline is required.

• An advanced degree or certifications in digital marketing are preferred.

• Proven experience in developing and executing integrated marketing strategies that promote commercial growth, customer acquisition, and brand visibility in both B2B and B2C sectors.

• Demonstrated ability to produce high-quality marketing content across various formats.

• Practical experience with email automation, both paid and organic social media, SEO/SEM, landing pages, and CRM platforms.

• Strong cross-functional collaboration skills with Sales, Operations, Laboratory/Technical teams, Regulatory bodies, and global marketing partners.

• Capacity to transform complex scientific or technical information into engaging, customer-friendly marketing narratives.

• Solid understanding of claims substantiation, regulatory aspects, and industry trends in cosmetics and personal care.

• Experience in measuring marketing performance through analytics, dashboards, engagement metrics, and ROI tracking.

• Strong project management capabilities in overseeing multiple campaigns, deadlines, stakeholders, and priorities.

• Experience in supporting trade shows, conferences, and other industry events.

• Familiarity with global or matrixed organizations and the ability to adapt messaging for both regional and global audiences.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Life insurance.

• Employee assistance programs.

• 401(k) plan with company match (immediate vesting upon enrollment).

• Online training courses.

• Development opportunities through virtual and classroom experiences.

• Tuition reimbursement program.

• Paid time off.

• Family leave.