Marketing Manager

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Oversee marketing engagement initiatives throughout the Middle East, North Africa, and Türkiye (MENAT)

• Create and implement a comprehensive go-to-market strategy tailored to MENAT's varied cultural, economic, and linguistic contexts

• Identify high-growth areas and navigate intricate regulatory landscapes

• Establish a cohesive brand voice that transcends multiple borders

• Direct social media, influencer, partner, and event marketing efforts

• Develop a scalable marketing framework suitable for Tier 1, Tier 2, and Tier 3 MENAT markets

• Supervise the transcreation and localization of marketing materials

• Spearhead product launches throughout the MENAT region

• Cultivate community engagement through influencer collaborations and localized channels such as Instagram, TikTok, and LinkedIn

• Work alongside legal and policy teams to ensure compliance with regulations and data privacy standards

• Organize events and community initiatives in key MENAT markets

• Forge partnerships with brands and NGOs while enhancing engagement with creators and industry stakeholders

⛳️ Requirements

• Over 8 years of marketing experience with a strong, pan-regional focus across MENAT

• Demonstrated ability to operate independently within a strategic framework, achieving clear results with minimal daily oversight

• Proficiency in Arabic is required

• Experience managing marketing activities in highly fragmented environments with diverse audience demographics, cultural perspectives, and varying economic conditions in MENAT

• At least 5 years of experience in Consumer Tech

• Comprehensive understanding of the consumer journey, privacy-centric user behaviors, mobile trends, and localized trust barriers

• Proven capability to effectively advocate for regional MENAT interests to a global or US-based headquarters

• Ability to drive growth and adapt swiftly by being resourceful, analytical, and hands-on

🏝️ Benefits

• Extended orientation at headquarters for several weeks

• Commitment to equal employment opportunities

• Reasonable accommodations during the recruitment process for candidates with qualifying disabilities or religious beliefs