Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in formulating and implementing the firm’s marketing strategy across multiple locations utilizing digital and social channels.

• Oversee the management of marketing calendars, timelines, workflows, and campaign priorities.

• Direct content development for blogs, landing pages, videos, advertisements, email campaigns, and social media platforms.

• Ensure brand consistency across all markets, platforms, and practice areas.

• Facilitate cross-departmental communication to synchronize marketing initiatives with intake, operations, and business requirements.

• Administer SEO strategies, including on-page optimization, technical enhancements, keyword planning, and performance analysis.

• Spearhead PPC and paid media campaigns on Google, Meta, and other relevant platforms.

• Supervise digital ad planning, creative evaluations, A/B testing, and performance enhancement.

• Collaborate with agencies or internal teams to achieve KPIs.

• Monitor and report on ROI, cost per lead, conversion rates, and channel performance metrics.

• Manage marketing projects from inception to completion.

• Oversee relationships with vendors, contractors, and agencies.

• Mentor and supervise junior marketing staff, providing guidance, feedback, and support for performance improvement.

• Ensure that deadlines are adhered to and that projects are delivered to a high standard.

• Establish workflow, approval, and documentation processes.

• Coordinate with the Director of Marketing to maintain website updates, landing pages, and digital assets.

• Review and approve creative materials, messaging, and branding assets.

• Monitor SEO performance and suggest enhancements to content.

• Work alongside internal writers and attorneys to guarantee accuracy and compliance.

• Generate weekly and monthly performance reports.

• Evaluate trends in intake data, advertising expenditure, traffic, rankings, and engagement metrics.

• Propose improvements for efficiency, lead quality, and user experience.

⛳️ Requirements

• Minimum of 8 years of marketing experience, ideally within a law firm or professional services setting.

• Experience in marketing for businesses with multiple locations or across several states.

• Proficient in SEO, PPC, Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and SEM tools.

• Strong knowledge of digital marketing KPIs, attribution, and analytics reporting.

• Demonstrated experience in managing projects, leading team members, and overseeing vendors or agencies.

• Exceptional copywriting, communication, and organizational abilities.

• Capacity to excel in a high-volume, fast-paced environment.

• Solid project management experience with familiarity using platforms such as Monday.com or equivalent.

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

🏝️ Benefits

• Competitive salary.

• Performance-based incentives.

• Health, dental, and vision benefits.

• 401(k) plan with employer matching.

• Opportunities for professional development and career growth.

• A collaborative, mission-driven environment that fosters innovation.