Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the pipeline metrics, encompassing lead volume, lead quality, and the resulting pipeline.

• Drive demand generation through various channels including podcasts, newsletters, original research and reports, and video marketing.

• Establish the performance marketing strategy across SEO, AEO, paid search, paid social, and retargeting efforts.

• Manage the website as a conversion tool, overseeing conversion rate optimization, landing pages, forms, testing, and offer architecture.

• Develop and implement an account-based marketing program for specified target accounts.

• Oversee partnerships, sponsorships, meetups, hosted dinners, and other in-person demand generation activities.

• Handle marketing automation, CRM systems, lifecycle and nurture sequences, lead scoring, and ensure data quality.

• Collaborate on agency messaging and positioning strategies.

• Manage sales enablement and the transition from demand generation to sales, including case studies, one-pagers, proposal narratives, and competitive positioning.

• Oversee analytics, attribution, reporting, and manage the marketing budget.

• Establish technology partnerships, develop agency referral relationships, and connect with VC and PE firms.

• Report directly to the Head of Growth & Innovation and collaborate closely on the marketing-to-sales transition.

• Travel for hosting dinners and meetups, attend conferences, and foster relationships with investors and partners.

⛳️ Requirements

• Proven experience in demand generation or growth marketing within a B2B services or SaaS company.

• Demonstrated capability to build a pipeline personally.

• Exceptional resourcefulness, creativity, relationship-building skills, and a knack for utilizing resources effectively.

• Solid understanding of funnels and unit economics.

• A player-leader who can set strategies and personally execute automation, briefs, and events.

• Willingness to travel and either host or attend events.

• Strong organizational skills and meticulous data management abilities.

• A clear point of view on branding and comfort in serving as a public figure on podcasts and stages.

• Ability to work swiftly, take ownership of outcomes, and operate independently.

• Must possess authorization to work in the US.

🏝️ Benefits

• Uncapped variable compensation structure.

• Annual team trips to destinations such as Boston, Austin, Costa Rica, and Belgrade.

• Opportunities for personal and professional growth.

• Autonomy and ownership over strategy, budget, and demand generation systems.

• The chance to make a significant impact in a growing company.

• Commitment to being an equal opportunity employer.