Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled meetings.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Cultivate robust client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Daily performance monitoring and adjustments based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and strategize for improved outcomes.

• Experiment with audiences, messaging, and creatives to uncover opportunities for enhanced performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automations via Zapier, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively supervise tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience in managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to manage campaigns towards specific performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.