Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable recommendations for clients without technical backgrounds.

• Foster robust client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and make necessary adjustments based on cost-per-appointment and other crucial metrics.

• Identify underperforming campaigns and devise strategies to enhance their effectiveness.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes via Zapier, and establish lead-routing workflows.

• Address technical issues arising between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations, taking responsibility for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of practical experience in paid media, particularly in Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards specific performance targets while facilitating client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling available.

• Performance Bonus offered.