Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client meetings focused on performance, strategy, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Foster strong client relationships to enhance retention, renewals, and referrals.

• Tackle account issues proactively to ensure stability and facilitate growth.

• Design, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and adjust based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Test audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• Over 4 years of practical experience in paid media, particularly in Meta advertising.

• Experience in managing multiple client accounts simultaneously and leading client-facing discussions.

• Demonstrated ability to steer campaigns towards specified performance targets while aiding client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Direct-response advertising expertise.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick time, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.