Marketing Manager, Account Based Marketing

This is a fully remote position, open to applicants in New York.

📋 Description

• Take complete ownership of the end-to-end execution of 1:1 and 1:few ABM programs, encompassing workshops, innovation days, industry and association events, direct mail, gifting campaigns, client experiences, and customized activations.

• Convert commercial priorities into detailed program briefs that outline audience, messaging, offers, channel mix, calls to action, timelines, budgets, owners, and success metrics.

• Oversee programs from the briefing stage to launch, managing workbacks, reviews, vendors, production, logistics, Sales readiness, and follow-ups.

• Create repeatable activation frameworks, templates, and processes to enhance execution speed and capacity.

• Juggle multiple programs concurrently, identifying dependencies, resolving blockers, and escalating decisions as necessary.

• Collaborate with Sales teams and commercial leaders to transform account priorities, opportunities, and triggers into Marketing activations.

• Manage the operating rhythm for ABM execution, including readiness, launch coordination, Sales follow-up, decision tracking, and next steps.

• Assist in business development and full-lifecycle activations that generate opportunities and strengthen client relationships.

• Work in partnership with Marketing, Sales, Commercial Operations, Creative, Client Services, and other stakeholders.

• Monitor account engagement, meetings created, opportunity progression, influenced pipeline, conversion, and ROI.

• Collaborate with Marketing Operations on reporting and attribution; leverage HubSpot data to assess and enhance outcomes.

• Generate succinct monthly program readouts.

• Refine audience selection, messaging, channel mix, timing, execution, and follow-up based on campaign outcomes and account signals.

• Document successful strategies, templates, processes, and lessons learned.

• Uphold quality across copy, creative, audience lists, event logistics, fulfillment, seller materials, and post-campaign follow-up.

• Ensure activations comply with brand standards, quality, privacy, and healthcare regulations, obtaining necessary approvals.

⛳️ Requirements

• 3-5 years of B2B marketing experience, with hands-on involvement in account-based marketing, demand generation, field marketing, customer marketing, events, or integrated campaigns.

• Proven ability to execute programs from direction and brief through to execution, launch, Sales follow-up, measurement, and optimization.

• Experience managing enterprise-sized contracts.

• Capability to oversee multiple concurrent programs, including timelines, budgets, vendors, stakeholders, logistics, and deliverables.

• Strong analytical skills and a working knowledge of CRM and marketing-automation reporting.

• HubSpot experience is preferred.

• Exceptional project management, writing, presentation, and communication skills.

• High levels of ownership, resourcefulness, sound judgment, and a proactive approach to action.

• Ability to troubleshoot executional challenges and deliver polished work with minimal day-to-day supervision.

• Experience marketing to pharmaceutical, biotech, healthcare, or health-technology audiences is a plus.

🏝️ Benefits

• Medical, dental, and vision coverage for you and your dependents.

• On-demand healthcare concierge services.

• Pre-tax HSA, FSA, and DCFSA savings options available.

• Monthly employer HSA contributions for those enrolled in a high-deductible plan.

• Complete coverage for short- and long-term disability insurance.

• Life and AD&D insurance provided.

• Flexible vacation policy in place.

• Paid parental leave after 6 months for newborn, adopted, or foster children.

• Flexible work arrangements; remote work is always an option, with in-person collaboration encouraged near an office.

• 401(k) plan with company matching contributions.

• Commitment to equal employment opportunities and reasonable accommodations.