Marketing Lead – Hematology

This is a fully remote position, open to applicants in Germany.

📋 Description

• Enhance the performance of BeOne’s products within Germany.

• Create and execute the established go-to-market strategy.

• Meet specified commercial objectives by utilizing allocated resources and investment budgets.

• Cultivate an image, brand vision, and awareness for BeOne and its offerings in the hematology sector.

• Formulate and implement marketing strategies for existing products as well as upcoming hematology franchise launches.

• Collaborate across departments to develop national brand plans and tactics that align with international brand strategies, including digital initiatives.

• Develop national brand communication and activity plans in conjunction with the Franchise Head and relevant cross-functional teams.

• Identify agencies, vendors, technologies, and tools that facilitate the execution of tactics.

• Create customer-focused promotional tools and materials for field teams and general business applications.

• Generate market insights in collaboration with Sales, Market Access, Medical, Business Operations, and Business Analytics stakeholders.

• Assist in forecasting, brand budget planning, and monitoring.

• Organize regular training sessions and updates for Key Account Managers.

• Oversee commercial projects, including contracts, invoicing, and communications.

• Keep management updated on market dynamics and competitor activities that impact strategy.

• Participate in national and international scientific meetings, symposia, and workshops.

• Drive business decisions focused on patient care.

• Ensure adherence to ethical standards, BeOne’s Standards of Conduct, and applicable laws and regulations.

• Supervise (Senior) Product Managers, interns, and external suppliers.

⛳️ Requirements

• Over 5 years of proven and successful experience in commercial roles.

• Demonstrated achievements in a fast-paced, entrepreneurial commercial environment.

• Specific expertise and dependable networks in the hematology market.

• High social competence and strong teamwork abilities.

• Highly motivated, solution-driven, and positive demeanor.

• Strategic, success-oriented, and commercially focused thinking and working style.

• Exceptional communication skills and thought leadership capabilities.

• Solid knowledge of hematology is essential.

• Specialized knowledge and networks in lymphomas are desirable.

• Medical and scientific expertise.

• Skills in implementation and project management.

• Proficiency in English and contemporary computer skills, including MS Office, is required.

• Fluency in both verbal and written English and German.

• Proficiency in any other major European language is an advantage.

🏝️ Benefits

• Approximately 25% travel required.

• Commitment to equal opportunity employment.