Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of Synthio's content strategy from inception to execution, encompassing idea generation, content creation, publication, and distribution.

• Discover narratives across diverse areas including products, customer experiences, research, engineering, and industry insights.

• Convert intricate AI concepts and technological advancements into captivating stories.

• Produce content for LinkedIn, blogs, product videos, case studies, thought leadership articles, and innovative formats.

• Create original content series, imaginative campaigns, and experimental initiatives.

• Stay updated on developments in AI, technology, and life sciences while identifying opportunities for unique viewpoints.

• Manage product positioning, messaging, and value propositions throughout the product range.

• Transform product features into engaging narratives focused on customer needs.

• Collaborate with product and engineering teams for launches and marketing initiatives.

• Develop product narratives, launch campaigns, demo stories, website content, and materials for customers.

• Ensure clarity, distinctiveness, technical accuracy, and consistency in messaging.

• Work alongside design teams to produce visual content, including product videos, animations, carousels, infographics, launch materials, and more.

• Establish Synthio's visual and editorial brand identity.

• Enhance Synthio's visibility on LinkedIn and other relevant platforms.

• Formulate distribution strategies to optimize reach, engagement, and qualified interest.

• Develop content programs led by founders and employees.

• Experiment with various channels, communities, partnerships, and content formats.

• Monitor performance metrics to refine content and growth strategies.

• Connect marketing initiatives to brand awareness, product interest, inbound conversations, and pipeline influence.

• Create customer use cases, outcomes, success stories, case studies, testimonials, and market-facing narratives.

• Promote Synthio's initiatives through events, research publications, product announcements, and campaigns.

• Work with sales and leadership to create materials for enterprise clients.

⛳️ Requirements

• 3–7 years of experience in product marketing, growth marketing, content strategy, branding, or a similar field.

• Outstanding written communication and storytelling abilities.

• Strong product intuition and curiosity about technology, customer needs, and product differentiation.

• Excellent creative judgment and the capability to assess content and design quality.

• Comprehensive understanding of social content, distribution, and content effectiveness.

• Experience collaborating with design teams to translate ideas into polished visual elements.

• Highly proactive and self-reliant mindset.

• Ability to thrive in a fast-paced environment and swiftly transition from concept to execution.

• Experimental mindset with a readiness to adopt unconventional methods, assess outcomes, and iterate.

• Authentic interest in AI, emerging technologies, and industry evolution.

• Bonus: experience in developing an early-stage brand or organic content strategy.

• Bonus: experience marketing technical B2B SaaS or AI solutions.

• Bonus: experience in creating content or campaigns that achieved significant organic reach.

• Bonus: capability to independently create lightweight visual assets, edit videos, or prototype creative concepts.

• Bonus: experience in establishing founder-led thought leadership.

• Bonus: understanding of enterprise healthcare or life sciences.

🏝️ Benefits

• High-ownership role offering autonomy and the responsibility to lead projects.

• Opportunity to collaborate directly with founders, product developers, engineering teams, design, and leadership.

• Chance to shape the identity, brand, and growth strategy of an early-stage AI organization.

• Opportunity to experiment with new formats and influence communications in enterprise technology.