Marketing Lead

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Lead and further advance the role of Senior Marketing Manager.

• Oversee the Operations Lead and establish target profiles, onboarding speed, and quality benchmarks for the candidate placement team.

• Manage the acquisition budget across various platforms including Meta, Google, TikTok, job boards, SEO, and referrals.

• Handle the budget with a focus on Cost per Applicant and the quality of candidates.

• Spearhead the website relaunch to function as a conversion tool for growth.

• Initiate the candidate funnel for the healthcare sector, followed by expansions into French-speaking Switzerland.

• Conduct experiments with budgets and set clear kill criteria.

• Enhance candidate lifecycle marketing through segmentation, triggers, and automated journeys.

• Standardize AI workflows for creative variations, testing speed, and automated analysis.

• Propel the expansion of the candidate platform into additional professions and geographical areas.

⛳️ Requirements

• Experience in performance marketing within a high-volume business environment.

• Managed at least one channel with a focus on Cost per Lead or CPA over several months.

• Proven track record of results; relative figures are acceptable.

• Independently constructed funnels, including campaigns, creatives, landing pages, and optimized conversions.

• Understanding of tracking mechanisms, GA4, UTM, and attribution methodologies.

• Familiarity with candidate journeys and lifecycle/CRM logic, including segments, triggers, and automations.

• Proficiency in AI and practical experience with AI workflows—not limited to using ChatGPT for copywriting.

• Ability to provide an example of how AI improved a process in terms of speed or quality.

• Excellent command of the German language.

• Proficient in French at a minimum B1 level.

🏝️ Benefits

• Competitive compensation package.

• Flexible remote or hybrid working arrangements in Switzerland.

• Attractive office location in Rotkreuz, complete with state-of-the-art facilities and an in-house gym.

• Modern working hours policy.

• Flat hierarchies and a culture that promotes openness and informality.

• Above-average occupational pension plan.

• Genuine opportunity to influence the business rather than being confined to corporate processes.

• Collaboration with the founding team.