Marketing Lead, Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the direct-to-raise paid funnel from start to finish, encompassing advertisements, lead magnets, opt-in pages, thank-you pages with scheduled calls, nurture sequences, and a Wealth Workshop downsell.

• Strategize and purchase media on platforms like Meta, Google, and YouTube, targeting a cost-per-dollar-raised goal.

• Experiment with creative content, target audiences, and lead magnets on a weekly basis; discontinue underperforming strategies and amplify successful ones.

• Compose and manage email sequences for opt-in confirmations, reminders for booked calls, follow-ups for no-shows, nurturing unfunded commitments, and executing deal-driven campaign pushes.

• Manage the marketing-to-investor relations handoff and establish metrics for qualified leads, booked calls, held calls, commitments, and funded capital.

• Adjust lead volume to match sales representative capacity and create pre-call sequences to enhance the show rate and investor preparedness.

• Direct public-facing claims through Legal/Compliance and sustain a library of pre-approved claims and language.

• Identify content that pertains to securities marketing regulations before initiating development.

• Launch the direct-to-raise funnel and start scheduling calls in the IR team's calendar within the first 90 days.

• Execute the first deal-driven campaign targeting the existing audience within the initial 90 days.

• Maintain a weekly dashboard for the funnel that tracks spending, opt-ins, calls booked, calls held, commitments, funded capital, cost per dollar raised, and CAC per investor.

• Enhance cost per dollar raised, CAC per investor, funded capital growth, and the conversion rate from booked to funded.

⛳️ Requirements

• Proven experience in building and managing a paid funnel that converts from advertisement to booked human calls and closed revenue, with a track record of spending, cost per acquisition, and timelines to achieve target CAC.

• Direct hands-on experience in media buying across Meta, Google, and YouTube.

• Proficient in interpreting CAC and LTV models to inform spending decisions.

• Capable of writing ad copy, creating landing pages, and constructing email sequences independently, without the need for a copywriter.

• Familiarity with high-ticket, consultative sales cycles where closures occur days or weeks after initial contact.

• Experience managing a funnel that transitions to a human sales team, owning handoff metrics such as show rates and booked-to-closed conversions.

• Background in marketing regulated or high-scrutiny products, including investments, real estate syndications, financial services, insurance, or healthcare.

• Knowledge of integrating legal/compliance review into workflows.

• Availability for full-time work.

• Willingness to maintain standard business hours while having the flexibility to coordinate with the IR team and meet campaign deadlines.

• Eligibility for international employment through an Employer of Record.

• Authorization to work in the U.S. without sponsorship is required in the application.

🏝️ Benefits

• Flexible Unlimited Paid Time Off and Company-wide Holidays.

• Employer-sponsored Medical, Dental, & Vision plans.

• Annual Employer HSA contribution of $1,950.

• FSA options available, including dependent care.

• Employee assistance program and access to mental health resources.

• Employer matching program for 401(k), available for both Traditional and Roth accounts.

• Annual wellness reimbursement of $1,200 through JOON, supporting health, family care, pet care, fitness, and more.

• Access to a state-of-the-art gym at HQ in Las Vegas for local or visiting team members.