Marketing Intern

This is a fully remote position, open to applicants in United States.

📋 Description

• Contribute to Workiva's Marketing strategy by implementing projects, organizing details, and collaborating across various teams.

• Acquire practical experience in campaign execution, analytics, content development, events, partner marketing, and growth initiatives.

• Ensure data accuracy in Salesforce and Marketo.

• Evaluate the effectiveness of marketing campaigns and pinpoint areas for optimization.

• Create audience segmentations and assist in lifecycle and marketing automation processes.

• Support lead generation efforts.

• Utilize spreadsheet matching and lookup functions to standardize accounts.

• Keep marketing reports and documentation up to date.

• Review website content, including brand voice, SEO enhancement, and governance.

• Conduct A/B and multivariate testing.

• Design, implement, and assess web content for integrated marketing campaigns.

• Research, plan, and manage venue selection, materials, and logistics for events and workshops.

• Help maintain vendor relationships and manage program operations within budget constraints.

• Implement marketing activities for Pro Group initiatives and workshops.

• Collect and organize data from Pro Group-specific sources.

• Assist in developing member feedback surveys and analyze the results.

• Create and manage event registration pages.

• Monitor event deliverables using Monday.com.

• Aid in the preparation of event decks and communication with attendees.

• Generate name badges, update event calendars, and provide logistical and administrative support for events.

⛳️ Requirements

• Currently pursuing a degree, ideally in Marketing, Advertising, Business, Communications, or a related field.

• Exceptional verbal, written, and interpersonal communication abilities.

• Driven self-starter with a strong inclination towards action, results, and continuous improvement.

• Capability to thrive in a dynamic, fast-paced, and rapidly evolving environment.

• Excellent organizational skills with the ability to juggle multiple projects simultaneously under pressure.

• Strong creativity, attention to detail, and effective problem-solving skills.

• Team-specific competencies may include event coordination and logistics, as well as data analysis and reporting.

• Willingness to travel up to 10% of the time.

• Reliable internet access for remote work when not in a Workiva office.

🏝️ Benefits

• Participation in 401(k) plan with matching contributions.

• Paid sick leave.

• A distinctive opportunity to enhance your learning experience through additional internship seasons.

• Primarily a remote work opportunity.

• Option to adopt a hybrid work model and utilize office spaces if located near an office hub.