Marketing Insights Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a comprehensive understanding of HMH’s and NWEA’s data and evidence that supports the brand narrative.

• Map evidence across various levels, including individual products, operational/portfolio, and new innovations.

• Convert research, efficacy studies, and outcome data into clear and actionable proof points.

• Create and manage a proof-point library or evidence repository.

• Identify opportunities to enhance the evidence foundation for brand narratives.

• Collaborate with teams in Research & Efficacy, Product, Data/Analytics, and business units.

• Connect data owners with storytellers to ensure claims are validated, up-to-date, and defensible.

• Design and implement an operational model that links proof-point requirements, data, and brand-aligned narratives.

• Establish intake, prioritization, and governance procedures.

• Develop repeatable systems, templates, and workflows for sourcing, packaging, and reusing evidence.

• Prepare evidence for customer narratives, case studies, campaign proof, sales enablement, and thought leadership.

• Create proof points and supporting narratives for reactive communications.

• Lead the development of customer stories and case studies from inception to publication.

• Support editorial and content strategies with evidence, proof points, and customer insights.

• Contribute to gated materials such as white papers, research briefs, and practitioner guides.

• Collaborate with content strategy and Growth Marketing on evidence-driven campaign assets.

• Assist in the creation of long-form brand content for search and emerging AI-driven platforms.

• Ensure that evidence-based content is accurate, well-supported, and consistent with the brand voice.

⛳️ Requirements

• Bachelor’s degree in journalism, communications, marketing, English, a data or research-related field, or equivalent professional experience.

• Over 8 years of experience in editorial, content marketing, communications, or a related evidence-based storytelling role.

• Proficiency in working with data and research; capable of interpreting results, posing relevant questions, and identifying key elements for the brand.

• Skilled in transforming research, data, or technical subjects into engaging narratives for a non-technical audience.

• Experience in creating repeatable processes, systems, or workflows that link teams and information effectively.

• Outstanding writing and editing abilities, with a portfolio showcasing long-form content, customer stories, and thought leadership pieces.

• Strong skills in stakeholder management and influence; adept at coordinating across functions and motivating others to achieve results without direct authority.

• Familiarity with SEO and emerging LLM/AI search optimization techniques.

• Practical experience using AI tools within a content workflow.

• Preferred experience in K–12 education, EdTech, or mission-driven B2B sectors.

• Preferred knowledge of efficacy research, assessment, or outcomes reporting.

🏝️ Benefits

• Salary range of $110,000 to $135,000.

• Culture and benefits program (details available via HMH benefits link).

• Equal Employment Opportunity workplace.

• Work environment that is free from discrimination and harassment.