Marketing & Growth Strategist

This is a fully remote position, open to applicants in Italy, +3 more countries.

📋 Description

• Develop and implement the communication, engagement, and conversion strategy for the Hub.

• Manage the entire growth lifecycle across the Hub platform.

• Analyze user behavior and design cross-brand customer journeys.

• Create notifications, in-product messaging, onboarding prompts, and conversion experiments.

• Foster trust, relevance, activation, engagement, and long-term adoption within the team.blue ecosystem.

• Convert product capabilities and cross-brand use cases into customer-facing communications.

• Plan and execute multi-channel communications through email, in-product messaging, and various other platforms.

• Establish hypotheses, conduct A/B tests, analyze outcomes, and scale successful initiatives.

• Implement tracking systems and monitor engagement and funnel metrics.

• Leverage analytics, automation, and AI-driven tools for experimentation, segmentation, personalization, copy refinement, and performance assessment.

• Collaborate with Product and Data teams on event triggers, segmentation strategies, journey design, and in-product communication plans.

• Provide insights and recommendations to Hub and brand teams.

• Craft copy for notifications, in-product messages, landing pages, and lifecycle communications.

• Partner with Product, Data, and Engineering to identify opportunities, launch experiments, measure results, and enhance performance.

⛳️ Requirements

• Over 5 years of experience in growth, product management, lifecycle, or digital marketing.

• Proven hands-on experience from inception to scaling in a startup or scale-up setting.

• Strong expertise in SaaS, platforms, or applications, preferably targeting SMB/Prosumer customers.

• Demonstrated capability to own growth outcomes from start to finish and deliver measurable impact across CTR, activation, conversion, engagement, retention, and adoption metrics.

• Practical experience in designing and executing growth programs, experimentation, and A/B testing.

• Deep understanding of customer behavior and growth loops.

• Proficient in working with event schemas, funnels, cohorts, and behavioral signals.

• Expertise in analytics, tracking, lifecycle automation, segmentation, personalization, and contemporary growth tools.

• Proven utilization of AI-enhanced workflows in daily tasks.

• Advanced knowledge of AI tools is highly preferred.

• Exceptional copywriting, positioning, and storytelling abilities for SaaS offerings.

• Clear and structured communication coupled with effective collaboration with Product, Engineering, Data, and commercial stakeholders.

• Strong individual contributor mindset; dependable, autonomous, detail-oriented, and adept in a fast-paced, ambiguous, and highly cross-functional environment.

• Proof of eligibility to work in the country of application.

• No visa sponsorship is available.

🏝️ Benefits

• Fully remote work arrangement.

• Commitment to diversity and inclusion.

• Involvement in sustainability and ESG initiatives.

• No relocation package or visa sponsorship is provided.