Director, Growth & Retention – Shopper

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the comprehensive Shopper growth strategy, encompassing awareness, app installations, activation, purchases, and repeat engagement.

• Define key performance indicators such as weekly active users and weekly active purchasers.

• Create scalable user acquisition strategies across paid, organic, referral, and partnership channels.

• Develop lifecycle systems that include onboarding, push notifications, email campaigns, in-app messaging, and win-back initiatives.

• Establish foundational app measurement and attribution systems, including MMP, event tracking, cohort analysis, and funnel analysis.

• Collaborate with the editorial team to disseminate product stories and organic content through paid channels.

• Work alongside product and founders on the shopper roadmap, integrating user insights and growth data into product decisions.

• Lead and nurture a team of two focused on growth and lifecycle, with accountability for hiring and team expansion.

• Convert performance metrics into clear narratives for leadership, ensuring alignment among founders, product, and marketing.

⛳️ Requirements

• A minimum of 8 years of experience in growth, lifecycle, or consumer marketing, including several years of leading growth initiatives for a consumer app.

• Proven experience in acquiring users, not merely customers.

• Direct experience in marketing to enhance app downloads and user engagement.

• Familiarity with app measurement, attribution, and mobile lifecycle tools.

• Extensive expertise in effective acquisition and retention strategies across the entire funnel.

• Demonstrated ability in fostering loyalty through product value, habitual usage, and community engagement rather than relying on promotion-heavy tactics.

• Experience with cohort analysis, LTV/CAC calculations, and conducting experiments.

• Proven track record of managing a full shopper budget and making responsible resource allocation decisions.

• Experience in managing and developing a team.

• Comfortable working with a small team, validating a business concept before scaling, and building initiatives from the ground up.

• Experience collaborating closely with product and engineering teams.

• Proven experience in growing a consumer technology product or marketplace with a focus on user acquisition and retention.

🏝️ Benefits

• Equity in ShopMy; all roles receive equity.

• Every employee has the opportunity to build and enhance their own ShopMy page.

• 401(k) plan with a 3% employer contribution, fully vested.

• Comprehensive medical, dental, and vision benefits, including a fully employer-paid medical option and dependent coverage.

• Access to virtual mental health support, urgent care, and primary care visits at no cost for employees and their dependents.

• Flexible paid time off, including a day off for your birthday.

• 13 recognized company holidays.

• 14 weeks of paid parental leave.

• Remote-first work culture with a headquarters in NYC.

• Workplace and wellness stipends for wellness, home office requirements, and a Wellhub membership.

• 100% employer-covered disability and life insurance.

• Health Care FSA/HSA options.

• Annual company offsite event.

• Quarterly team co-location opportunities.