Marketing & Growth Specialist

This is a fully remote position, open to applicants in Egypt, +4 more countries.

📋 Description

• Take charge of daily marketing strategy and execution encompassing acquisition, paid media, content, social media, lifecycle marketing, local-market growth, and analytics.

• Formulate and implement strategies aimed at acquiring registered customers and active users within target markets.

• Design comprehensive campaigns that guide users from awareness and registration to first purchase and ongoing participation.

• Enhance customer acquisition processes and reduce onboarding barriers.

• Create reactivation strategies for inactive and former users.

• Monitor customer acquisition costs and assess channel effectiveness.

• Oversee organic presence on platforms including Facebook, Instagram, TikTok, YouTube, and other channels.

• Develop content calendars, short videos, tutorials, and content generated by customers or employees.

• Manage social media publishing and scheduling activities.

• Lead the strategy and execution of promotional email and SMS campaigns.

• Construct behavioral customer segments and lifecycle campaigns focused on onboarding, activation, retention, and re-engagement.

• Supervise Meta advertising efforts, including prospecting, retargeting, creative testing, audience development, and budget distribution.

• Manage and optimize Google Ads when applicable.

• Create geo-targeted campaigns for both current and prospective local markets.

• Enhance website product presentation, merchandising, registration processes, onboarding, discovery, and conversion rates.

• Analyze customer behavior and suggest improvements to boost bidding activity and repeat usage.

• Formulate strategies for local markets, launches, partnerships, community groups, creators, and resellers.

• Align digital marketing efforts with events, partnerships, radio, and outdoor advertising where suitable.

• Develop and maintain a marketing scorecard and deliver concise weekly reports with actionable insights.

• Track registrations, acquisition costs, activation, active users, conversion, engagement, bidding, retention, reactivation, CAC, ROAS, and marketing-influenced revenue.

• Create scalable marketing workflows, calendars, tools, technologies, and repeatable processes.

• Collaborate with developers and external vendors on technical marketing implementation.

• Keep organized records of creative assets, campaign history, audiences, reporting, and brand resources.

⛳️ Requirements

• Over 5 years of experience in digital marketing, growth marketing, e-commerce, marketplace marketing, retail marketing, or a similar field.

• Practical experience managing Meta advertising campaigns.

• Proven track record in creating and managing organic social media content and short-form videos.

• Background in managing email marketing, customer segmentation, and lifecycle campaigns.

• Expertise in developing customer acquisition strategies and enhancing performance throughout the marketing funnel.

• Proficient in using Meta Ads Manager.

• Familiarity with Google Ads for customer acquisition and performance marketing.

• Strong content creation skills, including short-form video production and editing with tools like Canva and CapCut.

• Experience with Metricool or similar social media publishing and scheduling platforms.

• In-depth knowledge of email and SMS marketing platforms, audience segmentation, lifecycle campaigns, retention, and re-engagement.

• Solid analytical skills connecting marketing performance to registrations, activation, acquisition, retention, ROAS, and revenue.

• Comprehensive understanding of full-funnel marketing and customer journey optimization.

• Excellent copywriting and content development abilities.

• Capability to identify commercially valuable content, inventory, and promotional opportunities.

• Proficient in managing multiple channels, campaigns, local markets, and priorities simultaneously.

• Ability to work directly with leadership and independently manage marketing initiatives.

• Candidates must be available to work from 9:00 AM to 5:00 PM EST / U.S. business hours.

• Resume must be submitted in English and in PDF format.

• Applicants are required to record and submit a video demonstrating their skill sets.

🏝️ Benefits

• Fully remote work-from-home opportunity.

• Work schedule aligned with U.S. business hours (9:00 AM–5:00 PM EST).

• Contract compensation ranging from $2,730 to $3,250 per month.

• Chance to take significant ownership of the marketing function.

• Direct collaboration with leadership.

• Opportunity to develop scalable systems and playbooks.

• Measurable impact on customer and revenue growth.