Marketing Executive, Membership Growth

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Develop, implement, and oversee multi-channel marketing strategies encompassing email, social media, content, paid advertising, SEO, and referrals to enhance a paying membership base.

• Create and optimize landing pages, sign-up processes, and calls-to-action that effectively convert visitors into members.

• Design engaging onboarding and lifecycle email campaigns aimed at activating and retaining members while minimizing churn.

• Organize and manage marketing events, such as webinars, panels, and virtual sessions, from initial concept to post-event follow-up.

• Supervise the promotion of exclusive member podcasts, handling guest outreach, scheduling, promotional activities, and audience expansion.

• Develop and manage promotional resources, including banners, social media graphics, email templates, and landing pages.

• Oversee comprehensive marketing campaigns while ensuring high content quality, brand consistency, and timely execution.

• Transform resource kits, podcast episodes, and events into engaging posts, clips, newsletters, and blogs.

• Identify and cultivate strategic partnerships and referral collaborations to broaden reach and enhance audience engagement.

• Monitor conversion rates, churn, lifetime value, and engagement metrics, providing actionable insights for improvement.

• Collaborate with the founder and internal teams to facilitate seamless execution and progress monitoring.

• Research and apply innovative strategies to attract, convert, and retain members.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, or a related discipline.

• 3-5+ years of demonstrated experience in digital marketing, preferably with the capability to manage campaigns independently.

• Strong knowledge of email marketing, funnels, landing pages, content creation, and lead generation.

• Hands-on experience in email marketing and paid advertising (Google, Meta, or LinkedIn).

• Experience in building a membership or subscription base is highly advantageous.

• Exceptional written and verbal English skills, with strong communication and presentation abilities.

• Proficient in tools such as Canva, ConvertKit, Stripo, Google Workspace, and Zoom.

• Ability to effectively utilize AI through prompt engineering techniques, including ChatGPT, Claude, Gemini, or similar technologies.

• Capable of working independently, managing multiple projects, and achieving results under tight deadlines.

• A creative thinker with strong analytical abilities and keen attention to detail.

• Comfortable with owning the marketing process from start to finish and managing daily operations independently while collaborating directly with a founder.

• Candidates must be located in Sri Lanka.

• Availability for full-time work, 5 days a week, with 4 hours during the day and 4 hours at night.

• A personal computer capable of handling work tasks is required.

• Willingness to install and utilize tools such as Zoom, Skype, and Slack.

• A quiet, dedicated workspace for an 8-hour shift.

• Reliable, high-speed internet connection.

• Access to a secondary internet source in case of power outages.

🏝️ Benefits

• Flexible working hours to fulfill the daily 8-hour requirement.

• Option to work remotely.

• Enrollment in EPF/ETF according to Sri Lankan labor regulations.

• Increment upon probation confirmation after 6 months (conditions apply).

• Paid leave benefits.

• Participation in selected professional training and certification programs.

• Annual rewards based on performance and role.

• Exposure to international clients.

• Opportunities for career growth and knowledge enhancement in the marketing sector.

• A diverse team of over 250 employees from various cultures and backgrounds.