Marketing Engineer

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Chart the worker journey from initial contact through to churn, creating automations that reduce friction.

• Develop automated worker journeys using Iterable or similar platforms, leveraging data filters and metric thresholds.

• Create triggered flows for onboarding, re-engagement, and win-back strategies.

• Utilize LLMs to tailor messaging and enhance conversion rates.

• Employ Looker data to automatically manage the activation and deactivation of paid social campaigns via Meta, TikTok, and related APIs.

• Construct integrations that programmatically post job openings.

• Streamline campaign activations across both organic and paid channels, which includes social media, job boards, search, and answer engine optimization.

• Transform manual marketing workflows into AI-native processes.

• Develop and assess AI agent workflows focused on acquisition, content generation, and competitive intelligence.

• Automate comprehensive campaign reporting processes.

• Design, implement, analyze, and determine the scalability or discontinuation of experiments.

• Oversee market health and trigger playbooks for launches, ramp-ups, fill-rate declines, worker turnover, and geographic gaps.

• Convert manually operated campaigns into specifications for future automation.

• Collaborate with the team managing funnel and lifecycle strategies while partnering with Business Operations on market and customer data.

⛳️ Requirements

• 2 to 4 years of experience in a technical role focused on building and delivering products.

• Proficient in writing SQL from the ground up.

• Familiarity with Looker or a comparable business intelligence tool.

• Experience working directly with APIs, including authentication and webhooks.

• Capable of creating end-to-end automations in tools such as Zapier, n8n, Make, or through coding, including error management and post-launch support.

• Practical experience with LLM APIs like Anthropic and OpenAI, including prompt design, structured outputs, and evaluation cycles.

• Background in developing triggered campaigns in Iterable or a similar platform, or building comparable automations from scratch.

• Methodical approach to experimentation, establishing success criteria before development and measuring outcomes afterward.

• Proven experience in launching internal tools that garnered team adoption.

• Nice-to-have: Knowledge of B2C funnels, experience in marketplace or gig economy products, familiarity with paid acquisition automation, and experience with Clay, Framer, or Lovable.

🏝️ Benefits

• Significant equity options.

• 100% employer-covered medical, dental, and vision insurance premiums.

• Generous parental leave policy.

• Reimbursement for cell phone expenses.

• Provision of a company laptop.

• Retirement plan options.

• Life and disability insurance coverage.

• Access to no-cost on-demand mental health support, including counseling, mindfulness and meditation resources, and wellbeing courses.

• Flexible work schedules.

• Open vacation policy.

• Ability to work remotely from anywhere in the U.S. or Canada.

• Opportunities for team outings, happy hours, and company off-site events.

• Potential for growth within a mission-driven and well-funded startup.