Marketing Effectiveness Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Take ownership of data quality, QA procedures, and taxonomy governance for all Hilton measurement and reporting initiatives.

• Establish, suggest, and uphold QA standards.

• Progress the transition of recurring reports into a dashboard-first setup utilizing Power BI.

• Ensure that data integrity and visualization quality align with client-facing standards.

• Manage and integrate multi-source, multi-channel paid media, owned, and third-party data into clean, reliable datasets that are ready for decision-making.

• Collaborate with measurement, analytics, and account teams to link data infrastructure to measurement plans and learning agendas.

• Act as the trusted data lead during client interactions.

• Evaluate feasibility early, set practical expectations, and provide credible recommendations.

• Maintain and troubleshoot connectors to ensure seamless and error-free data ingestion into dashboards.

• Design and manage API endpoints that integrate external and internal systems.

⛳️ Requirements

• A bachelor's degree in Statistics, Economics, Data Science, or a related quantitative discipline.

• Over 4 years of experience in data engineering, data management, or analytics engineering, particularly within high-volume, complex environments.

• Proven track record of owning data QA and taxonomy governance.

• Capability to design, implement, and follow through with a QA process.

• Advanced proficiency in data visualization tools such as Excel, Tableau, and Power BI.

• Experience with multi-source, multi-channel data across the media and marketing landscape.

• Ability to work independently with large datasets while receiving minimal management oversight.

• Strong client-facing skills, demonstrating sound judgment on feasibility and managing expectations with integrity.

• Excellent interpersonal skills, facilitating collaboration with internal cross-channel and client teams.

• Keen attention to detail.

• Outstanding problem-solving and critical thinking abilities.

• Robust analytical, project management, storytelling, and communication skills.

• Experience in supporting MMM data workstreams.

• Familiarity with maintaining and troubleshooting connectors for continuous and error-free data ingestion into dashboards.

• Experience in integrating various data sources into a cohesive unified source (dashboard).

• Extensive experience in developing and managing API endpoints, facilitating integration with external and internal systems.

🏝️ Benefits

• Medical, vision, and dental insurance.

• Life insurance.

• Short-term and long-term disability insurance.

• 401k plan.

• Flexible paid time off.

• A minimum of 15 paid holidays each year.

• Paid sick and safe leave.

• Paid parental leave.