Marketing Director – Public Safety

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and spearhead comprehensive marketing strategies and annual plans for audiences within the Public Safety sector.

• Propel account-based marketing, lead generation, customer retention, and demand-generation initiatives.

• Design and implement campaigns across various channels, including email, advertising, social media, communications, webinars, events, and more.

• Create messaging, thought leadership content, marketing materials, sales enablement resources, and campaign assets.

• Collaborate with Public Safety leadership, sales teams, business development, and channel partners to establish go-to-market strategies and growth objectives.

• Work with subject matter experts and stakeholders to enhance market positioning and distinguish offerings.

• Oversee annual marketing event strategies, which include trade shows, conferences, sponsorships, speaking opportunities, roadshows, user conferences, and webinars.

• Support lead generation, brand visibility, customer retention, and market development goals.

• Take part in marketing budget formulation and manage expenditures for assigned programs.

• Evaluate campaign performance and provide monthly and quarterly reports in collaboration with Marketing Operations.

• Encourage alignment between Marketing and Sales to bolster revenue generation and business priorities.

• Lead, mentor, and develop direct reports as necessary.

• Manage strategic partnerships with vendors and external marketing collaborators.

• Assist in SEO optimization and digital marketing efforts.

• Execute other duties as assigned.

• Moderate travel is required.

⛳️ Requirements

• Must be a US Citizen.

• Bachelor's degree or equivalent professional experience; a degree in Marketing or Business is preferred.

• An MBA is preferred.

• A minimum of 10 years' experience in business-to-business and/or business-to-consumer marketing, strategic planning, or related consulting roles.

• Experience in marketing within government, public safety, law enforcement, or related industries is preferred.

• Proven track record in developing and executing integrated marketing campaigns, including account-based marketing, lead generation, and retention programs.

• Strong grasp of marketing analytics, with the ability to interpret data, identify performance drivers, assess impact, and establish meaningful metrics.

• Experience in leading complex projects from conception to execution while balancing multiple priorities.

• Experience in managing senior-level vendor relationships.

• Familiarity with CRM, contact management, and marketing database platforms.

• Experience in budget management and marketing investments.

• Extensive experience in direct marketing for products and/or services.

• Previous leadership experience with direct reports.

• Must successfully pass a standard company background check and an enhanced criminal background check.

• Must be certified by state and local law enforcement to access criminal justice information and maintain CJIS compliance.

🏝️ Benefits

• Comprehensive, multi-carrier medical, dental, and vision benefits.

• 401(k) plan with matching contributions.

• Employee Share Purchase Plan.

• Wellness platform providing incentives.

• Subscription to the Headspace app.

• Employee Assistance and Time-off Programs.

• Short- and Long-Term Disability insurance.

• Life and Accidental Death Insurance.

• Critical Illness insurance.

• Hospital Indemnity coverage.

• Leave for bonding and family care.

• Adoption and surrogacy benefits.

• Health Savings, Health Care, Dependent Care, and Commuter Spending Accounts.

• Annual Paid Time Off.

• Up to two days of paid leave each to engage with Employee Resource Groups.

• Up to two days of paid leave each to volunteer with a charity of your choice.

• Annual incentive bonus.