Head of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the Hi Rasmus brand, narrative, positioning, and voice.

• Convert the mission, product differentiation, customer impact, and clinical vision into engaging market stories.

• Maintain consistency and quality across the website, campaigns, events, press, social media, sales materials, videos, and executive communications.

• Create a clear market narrative surrounding Hi Rasmus and the autism care technology landscape.

• Develop a marketing strategy aligned with company growth and revenue objectives.

• Collaborate with Sales and RevOps on measurable pipeline-generation initiatives.

• Design and scale account-based marketing strategies focused on enterprise clients.

• Create integrated campaigns that encompass paid, organic, content, events, partnerships, outbound efforts, and community engagement.

• Establish attribution, funnel metrics, and reporting that links marketing investments to commercial results.

• Partner with Product, Clinical, Research, Sales, and Customer Success teams on go-to-market strategies and product launches.

• Define positioning and messaging for the platform, products, and emerging AI capabilities.

• Develop buyer personas, competitive intelligence, sales enablement resources, and customer proof points.

• Establish a content and thought-leadership engine focused on autism care technology, clinical impact, AI, outcomes, access, and care delivery.

• Manage corporate communications and public relations strategies.

• Lead company announcements, partnerships, funding communications, product launches, and media opportunities.

• Build community engagement, advocacy, referral, ambassador, customer marketing, event, and conference programs.

• Lead and develop the marketing team, overseeing priorities, accountability, performance expectations, staffing, and team growth.

• Manage the marketing budget with disciplined investment decision-making.

• Create a differentiated brand and category narrative, measurable Sales partnerships, replicable ABM and demand-generation engines, GTM processes, marketing metrics, and a scalable marketing organization.

⛳️ Requirements

• A minimum of 8 years of progressive B2B SaaS marketing experience, including significant leadership responsibilities.

• Proven experience in scaling a growth-stage SaaS company.

• Strong background in marketing to enterprise buyers, as well as small and medium-sized businesses (SMB).

• Demonstrated success in developing marketing programs that generate measurable pipeline and revenue.

• Experience with account-based marketing (ABM), demand generation, product marketing, content creation, branding, and go-to-market strategies.

• Experience leading teams and nurturing strong marketers.

• Excellent written and verbal communication skills.

• Strong visual and creative judgment, even if you are not a designer.

• Experience in managing executive communications, public relations, or significant company announcements.

• Ability to transition smoothly between high-level strategic planning and detailed execution.

• Comfortable working in a fast-paced environment where processes are still being established as the organization scales.

• Experience in healthcare, behavioral health, autism care, education, clinical SaaS, or other mission-driven industries is advantageous, but not mandatory.

• Flexibility to work within North American time zones.

🏝️ Benefits

• 100% coverage of health, dental, and vision premiums for employee-only standard plans (family members can join at variable costs).

• Employer-sponsored short-term disability coverage.

• Employer-sponsored life insurance.

• Optional group benefits: AD&D, long-term disability.

• Participation in a 401k plan through Empower.

• Opportunities for professional development.

• Potential for growth within the company.

• Paid Time Off: 10 vacation days, 5 sick days, 7 paid holidays, plus 3 floating holidays for maximum flexibility.

• For all parents/caregivers: 6 weeks of fully paid parental leave.

• For birthing parents: Up to 14 weeks of paid parental leave.

• Fully remote and flexible work environment—work from wherever suits you best!

• Opportunity to make a meaningful impact in the autism healthcare sector.