Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of brand strategy, positioning, and messaging across all channels and touchpoints.

• Create and oversee the annual marketing plan and budget aligned with revenue and growth objectives.

• Convert company goals into a prioritized marketing roadmap.

• Track category trends, competitive activities, and consumer insights.

• Plan and implement integrated campaigns across digital, social, email, retail, and traditional media.

• Manage content creation and oversee creative production.

• Supervise e-commerce and DTC marketing, focusing on site content, promotions, and customer acquisition.

• Lead retail/trade marketing efforts, including packaging, in-store materials, broker/retailer support, and new SKU launch plans.

• Manage the social media strategy and calendar.

• Oversee performance marketing initiatives across paid social, search, Amazon, and retail media.

• Establish KPIs and report on performance, ROI, and budget versus actuals.

• Conduct A/B testing to optimize messaging, creative, and channel mix.

• Develop strategies for creators, influencers, athletes, and brand ambassadors.

• Define and enhance creator ecosystem initiatives, which include seeding, UGC, paid partnerships, affiliate/commerce, and ambassador programs.

• Align talent and creator efforts with brand strategy and campaign moments.

• Collaborate with Experiential/Community and Field teams on activations and community-building activities.

• Provide strategic insights and ensure budget alignment for major activations.

• Work alongside Sales on retailer pitches, sell sheets, and trade shows.

• Collaborate with Product/R&D on product launches, naming, and go-to-market timing.

• Partner with Finance for budgeting, forecasting, and pricing/promotion strategies.

• Oversee management of agencies, freelancers, photographers, and PR firms.

⛳️ Requirements

• Over 7 years of marketing experience.

• Minimum of 2–3 years in a CPG, food & beverage, beauty, or consumer products setting.

• Proven history of setting strategy and executing campaigns personally.

• Experience in retail/trade marketing and understanding the retailer/distributor landscape.

• Strong understanding of paid social, SEO/SEM, email marketing, and e-commerce.

• Ability to create dashboards, analyze P&L statements, and leverage data for decision-making.

• Exceptional writing and communication abilities.

• Experience managing agencies, freelancers, or small internal teams.

• Familiarity with creator/influencer/talent partnerships and overall brand strategy.

• Experience collaborating with specialized talent and experiential/community teams.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.

• Experience in launching new products/SKUs from concept to market.

• Familiarity with Amazon and retail media advertising platforms.

• Skills in design or content creation, including Adobe Creative Suite, Canva, or video editing.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Savings plans starting on the first of the month following your start date.

• 401(k) retirement savings plan with company matching.

• Unlimited flexible PTO.

• Sick leave.

• Paid holidays.

• Monthly stipend for RAW products and gear.

• Access to RAW Athletic Clubs in Port St. Lucie and Stuart, Florida.

• Discounts across the family of brands.