Director of Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and expand Lumen Energy’s marketing function during a pivotal growth phase.

• Report directly to the Head of Sales Operations.

• Manage an initial team consisting of two direct reports.

• Recruit, mentor, and oversee a developing marketing team.

• Establish goals, priorities, and performance metrics that align with company OKRs.

• Encourage experimentation, data-driven decision making, and ongoing improvement.

• Create scalable processes and automated systems.

• Own the marketing strategy and roadmap alongside the leadership team.

• Define and refine the Ideal Customer Profile and go-to-market segmentation.

• Drive product marketing and positioning strategies across various channels.

• Set and monitor KPIs for pipeline generation, brand awareness, and marketing-influenced revenue.

• Own the top-of-funnel strategy and execution, including ABM programs targeting institutional commercial real estate owners.

• Execute multi-channel campaigns encompassing outbound, paid, content, and events.

• Optimize the marketing technology stack and attribution models.

• Collaborate with Sales on lead quality, handoffs, and opportunity acceleration.

• Report on marketing performance, pipeline contribution, and ROI to executive leadership.

• Enhance brand positioning and visual identity.

• Oversee blogs, videos, social media, webinars, and thought leadership initiatives.

• Lead event strategies, including sponsorships, conferences, webinars, and executive engagements.

• Position Lumen Energy and its executives as leaders in the commercial solar and clean energy sectors.

• Collaborate with Sales, Product, and executive leadership on go-to-market strategies.

• Ensure that sales enablement materials and tools align with revenue objectives.

• Represent Marketing in strategic planning and decision-making processes.

• Participate in recurring meetings with the CEO/Fractional CMO, Head of Sales Operations, marketing, sales-marketing alignment, executive, all-hands, and cross-functional teams.

⛳️ Requirements

• Over 10 years of progressive B2B marketing experience.

• A minimum of 3–5 years in leadership positions.

• Demonstrated success in building and scaling demand generation programs that lead to measurable pipeline and revenue.

• Experience in managing and developing high-performing marketing teams.

• Extensive expertise in demand generation, content, events, product marketing, and branding.

• Strong analytical abilities with a knack for translating data into strategy and action.

• Exceptional written and verbal communication and storytelling capabilities.

• Experience working closely with sales teams and an understanding of B2B sales cycles.

• Comfort in fast-paced, high-growth environments with shifting priorities.

• Ability to set strategic direction and execute tactically when necessary.

• Preferred experience in climate tech, proptech, commercial real estate, or B2B SaaS.

• Background in selling to institutional buyers or managing complex, multi-stakeholder sales cycles is preferred.

• In-depth knowledge of ABM strategies and large-scale execution is advantageous.

• Familiarity with HubSpot, Salesforce, and contemporary martech stacks is preferred.

• Proven track record of positioning category-creating or category-defining companies is preferred.

• An MBA or equivalent business experience is preferred.

• An existing network in sustainability, commercial real estate, or clean energy sectors is a plus.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401(k) plan.

• Flexible PTO.

• Remote work flexibility.

• Professional development budget.

• Equipment and home office stipend.

• Leadership development opportunities.

• Equity/stock options may be included in additional compensation.

• Mission-driven work focused on accelerating the clean energy transition.