Marketing Director

This is a fully remote position, open to applicants in South Africa, +5 more countries.

📋 Description

• Take charge of expanding OpenFn's brand presence both online and offline among government entities, implementation partners, and funding bodies.

• Oversee and update the OpenFn website, focusing on messaging, structure, content, conversion paths, CMS, and marketing functionalities.

• Enhance positioning for governments, implementation partners, and funders within the DPI and DPG ecosystem.

• Uphold brand and style guidelines to ensure consistent and credible content delivery.

• Design and execute campaigns aimed at generating qualified inbound leads across Africa and LAC.

• Manage top-of-funnel activities such as SEO, AEO, content creation, email marketing, events, and paid experiments.

• Coordinate the routing, tracking, and follow-up of inbound leads in collaboration with Growth leadership.

• Report on marketing performance in relation to pipeline contributions and demonstrate return on investment.

• Develop case studies, blog articles, presentations, and campaign materials based on OpenFn and partner initiatives.

• Establish a consistent publishing schedule across the blog, Community, LinkedIn, and social media channels.

• Enhance OpenFn's visibility within the DPG, DPI, and open-source communities.

• Organize and manage both in-person and virtual events, representing OpenFn at ecosystem and government digital transformation gatherings.

• Secure speaking engagements, panel discussions, and co-marketing collaborations.

• Cultivate relationships with media outlets, newsletters, and influential figures within the ecosystem.

• Define and take ownership of the marketing strategy and positioning.

• Assist in designing and managing the marketing budget.

• Implement analytics, ensure CRM hygiene, and maintain reporting standards.

• Shape the evolving marketing function and advocate for additional resources.

⛳️ Requirements

• A minimum of 8 years of marketing experience, demonstrating a successful track record in brand ownership, positioning, and demand generation for a technology product or platform.

• Proven experience in generating qualified leads and pipeline, along with the ability to report marketing's impact on revenue.

• Familiarity with digital public goods, digital public infrastructure, or open-source software, as well as their associated communities.

• Exceptional writing skills tailored for senior government and funder audiences.

• Hands-on experience managing a website comprehensively, including CMS, SEO, AEO, analytics, and conversion optimization.

• Experience in executing campaigns across various regions and languages.

• Technical knowledge of software automation, AI agentic management, system integration, and workflow automation.

• Comfortable operating within a limited budget and making prioritization decisions.

• Ability to work autonomously as well as collaboratively within a small, fully-remote team across different time zones.

• Fluent in English and at least one additional language (Spanish or French) with professional-level communication skills.

• Reliable access to a quiet, dedicated remote workspace with robust, stable internet connectivity.

• Preferred: experience in the social impact sector, government digital transformation, health, humanitarian response, or environmental protection.

• Preferred: experience in a start-up or growing company context, specifically in building a marketing function.

• Preferred: familiarity with marketing to public sector buyers and understanding procurement and donor funding cycles.

• Preferred: experience in marketing complex digital transformation initiatives, business process transformation, or data integration projects.

• Preferred: working proficiency in both French and Spanish.

• Preferred: experience in establishing a marketing function from the ground up.

• Preferred: generalist marketing experience.

🏝️ Benefits

• Flexible working hours.

• Fully remote working environment.

• Team gatherings across Europe and Africa.

• Insights into industry and technology trends, as well as leading health, humanitarian, and government digital transformation efforts.

• Opportunities for leadership and career advancement.

• The chance to influence company strategy and impact millions of lives through open-source software.

• A fair, transparent, and competitive compensation framework.