Head of Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Create and oversee a comprehensive marketing strategy that aligns with the company's objectives and revenue targets.

• Establish brand positioning, differentiation, value propositions, and messaging tailored to key customer segments.

• Convert market insights, customer requirements, and competitive intelligence into prioritized marketing initiatives.

• Develop cohesive plans that integrate brand awareness, organic growth, demand generation, product marketing, and customer engagement.

• Maintain a consistent brand narrative across all marketing channels and customer interactions.

• Lead, mentor, and grow a team of three marketing professionals.

• Define priorities, ownership, expectations, planning processes, and success metrics.

• Manage the overall marketing budget and ensure alignment of investments with strategy and revenue goals.

• Establish marketing KPIs, performance dashboards, and reporting mechanisms.

• Utilize data to inform strategy, investments, evaluations, and optimizations.

• Create integrated campaigns that span organic, paid, email, social media, events, and other channels.

• Oversee content marketing, SEO/AEO/GEO, social media, partnerships, and thought leadership efforts.

• Provide strategic guidance for demand generation, paid media distribution, and campaign enhancements.

• Coordinate with Marketing and Sales to align on objectives, demand generation expenditure, lead volume, conversion rates, lead quality, pipeline contribution, and marketing ROI.

• Ensure that Sales has a reliable pipeline of qualified leads.

• Collaborate with Sales to enhance lead-funnel conversions.

• Direct marketing strategy for the launch of new products, features, and enhancements.

• Work alongside Product, Sales, and Training to establish positioning, messaging, launch plans, and execution strategies.

• Develop launch campaigns that promote awareness, interest, and customer adoption.

⛳️ Requirements

• Extensive experience in B2B marketing, particularly within SaaS, technology, or subscription-based sectors.

• Demonstrated success in developing marketing strategies, positioning products, and enhancing brand awareness in competitive environments.

• Proven experience in leading product marketing, go-to-market strategies, and executing successful product or feature launches.

• In-depth knowledge of organic growth, content marketing, SEO, AI search trends, and contemporary demand generation practices.

• Experience managing marketing budgets and aligning investments with measurable business results.

• Background in leading small, high-performing marketing teams and overseeing cross-functional initiatives.

• Strong understanding of the interplay between marketing, sales pipeline, customer acquisition, product adoption, and revenue generation.

• Excellent analytical capabilities with experience in leveraging data, attribution, and performance metrics to guide decision-making.

• Outstanding communication, storytelling, and stakeholder management abilities.

• Experience in real estate technology or the real estate sector is highly preferred.

• Ability to think strategically, make decisive choices, and link marketing activities to business results.

• Capacity to enhance existing processes, introduce more effective working methods, and cultivate stronger teams.

• Collaborative mindset with the ability to work effectively across various teams.

• Resourceful in achieving significant outcomes with a small team and limited resources.

• Hands-on approach to strategy, campaign data, messaging, and implementation.

• Proficient in testing assumptions, measuring outcomes, and making decisions based on evidence.

• Strong focus on organization, structure, discipline, and accountability.

• Ability to empower a team by establishing clear goals, ownership, and accountability without resorting to micromanagement.

🏝️ Benefits

• Competitive executive remuneration.

• Comprehensive benefits package.

• Generous Employee Stock Purchase Plan (ESPP) through FNF.

• A collaborative and entrepreneurial work environment.

• Opportunity to make a significant impact.

• Chance to influence marketing direction, build the brand, introduce innovative products to the market, develop a talented team, and collaborate closely with business leaders.