Head of Marketing – LATAM, US

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Develop the marketing strategy and annual plan in alignment with commercial objectives by region.

• Enhance Muttdata's positioning in Data & AI services across the US, Mexico, and LATAM.

• Contribute to strategic decisions regarding priority verticals and the US go-to-market approach, translating them into actionable marketing plans.

• Manage Marketing's contribution to the sales pipeline.

• Formulate a strategy for organic lead generation.

• Establish lead and attribution standards in collaboration with Sales and promote their adoption.

• Allocate and conduct quarterly reviews of the budget across branding, demand generation, and account growth by market.

• Increase brand awareness through executive thought leadership, point-of-view content, case studies, and events.

• Oversee a content engine optimized for search, geographical relevance, and LLM visibility.

• Ensure brand consistency across all Muttdata publications.

• Lead and nurture a senior team of specialists with defined KPIs.

• Develop an impact-driven career path with the People team.

• Manage Marketing through clearly defined goals, reviews, and dashboards.

• Represent the Marketing department to the CEO, CROs, and other peer areas.

• Integrate AI into team workflows, ensuring human validation.

• Deliver a 90-day diagnosis and alignment strategy, a six-month marketing engine, and 12-month strategic function milestones.

⛳️ Requirements

• 5–10+ years of experience in B2B marketing, including 3–5 years in a leadership role managing a marketing function and a senior team.

• Proven track record in B2B technology, IT services, consulting, or SaaS, particularly with complex solutions and lengthy sales cycles.

• Demonstrated ownership of a marketing budget and pipeline targets, with quantifiable results.

• Experience in defining lead and attribution models and in Marketing–Sales processes, utilizing HubSpot and funnel dashboards.

• Familiarity with Account-Based Marketing (ABM) and building a brand in a new market, including justifying brand investments to leadership.

• Strong skills in positioning and storytelling, converting technical knowledge in Data, ML, and AI into a compelling narrative for executive audiences.

• Practical experience in using AI within marketing workflows and guiding a team through transformation.

• Proficiency in English, both written and verbal.

• Experience marketing to US enterprise clients from a LATAM-based organization.

• Experience in marketing Data, AI, or cloud services, preferably within a technology consultancy.

• Familiarity with partner co-marketing initiatives (AWS, Databricks, Google Cloud, or similar).

• Experience with SEO, GEO, and content strategies for enhancing LLM visibility.

🏝️ Benefits

• Remote-first culture – work from anywhere.

• Full coverage for AWS & Databricks certifications.

• Birthday off plus an additional vacation week (Mutt Week).

• Referral bonuses available.

• Maslow: Monthly credits to utilize in our benefits marketplace.

• Annual Mutters' Trip.

• Monthly Childcare Reimbursement.