Head of Marketing, Communications – Start-up

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance Sam's current marketing strategies and contribute to the company's growth.

• Collaborate directly with Sam's Founder/CEO as part of a close-knit team.

• Oversee Sam's LinkedIn and Instagram profiles, focusing on growth and engagement objectives.

• Produce both written and visual content, including social media assets.

• Manage a consistent content calendar that features Sam's offerings, webinars, and relevant cultural moments.

• Uphold a unique, sophisticated, and consistent brand voice across various channels.

• Design and implement campaigns aimed at increasing awareness, sign-ups, bookings, and ongoing engagement.

• Direct email and lifecycle marketing initiatives, including campaigns, follow-ups, and communications.

• Leverage data and user feedback to assess performance and inform decisions.

• Establish goals, monitor performance, and report on outcomes.

• Spearhead marketing and promotion for at least two webinars each month.

• Create B2B communications, partnership materials, presentations, and outreach campaigns.

• Identify and propose Sam to journalists, publications, podcasts, and media outlets.

• Craft stories, media pitches, and speaking opportunities to enhance Sam's visibility and credibility.

⛳️ Requirements

• 8 to 10 years of substantial experience in marketing and communications.

• Experience in start-up or early-stage environments.

• Preferably experience with consumer-focused, mission-driven, or women-oriented brands.

• Strong creative instincts combined with comfort in data analysis, metrics, and performance measurement.

• Proficiency in writing, creating high-quality social media assets, managing campaigns, and executing independently.

• Significant experience in lifecycle marketing.

• Background in media relations and public relations pitching.

• Sophisticated communication abilities, a clean and intelligent writing style, and a strong editing sensibility.

• Understanding of products and brands that are trusted by women.

• Awareness of cultural contexts and the lived experiences of women.

• Dedication to original thought, writing, and creativity.

• Submission of a brief Mission Statement, an up-to-date resume, and one to two relevant work examples is required.

🏝️ Benefits

• Compensation in the form of equity only at this stage.

• Intention to transition to a full-time salaried position with competitive compensation upon successful funding.