Director of Marketing – Propositions

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Manage a B2B pipeline number in collaboration with sales

• Execute account-based marketing strategies for designated insurers, partners, and employer targets

• Develop the demand generation engine for workplace business and channel partners through search, web, conversion, and paid channels

• Oversee marketing technology and data, working in conjunction with Sales Operations on CRM and performance measurement

• Identify and engage with insurer buying groups, including proposition, clinical, procurement, and executive buyers

• Equip account teams with proof points, category materials, proposal evidence, and executive briefings

• Manage bid and RFP content in partnership with the Bid Manager

• Assist in the growth and renewal of existing insurer partnerships

• Uphold the B2B brand and standards across all markets

• Advocate for the category argument regarding connected, clinically governed mental health and the necessity for change

• Oversee white-label and partner co-marketing initiatives

• Lead thought leadership, public relations, and executive visibility initiatives grounded in outcomes and clinical evidence

• Collaborate with the Chief Clinical Officer to ensure external claims align with clinical evidence standards

• Develop message architecture and positioning for core propositions alongside Product and Clinical teams

• Tailor propositions for UK insurers, Australian health funds, and Gulf partners

• Incorporate buyer and competitor insights into the product roadmap

• Direct the retention and adoption team focused on client adoption and renewals

• Recruit and manage two specialist roles within the established retention and adoption team

• Formulate the function plan and budget while aligning marketing capacity with commercial leadership

• Engage in weekly commercial forums and integrate lead generation and market development as the function expands

⛳️ Requirements

• Minimum of five years in B2B marketing leadership, with a pipeline number managed alongside sales for long-cycle deals

• Experience in account-based marketing targeting a named list, selling to insurers, health funds, employers, or brokers, or similar regulated enterprise buyers

• Familiarity with bid and RFP content development

• Established credibility with proposition, clinical, and procurement buyers

• Proven track record of leading a team of five or more at the director level

• Strongly preferred: experience in health or insurance sectors

• Strongly preferred: background in white-label and partner co-marketing

• Strongly preferred: expertise in regulated and clinical claims

• Strongly preferred: familiarity with the Australian or Gulf markets

• Strongly preferred: proficiency in AI-enabled knowledge work

• B2B marketing experience is essential; primarily consumer marketing or proposition and product experience may not be suitable

🏝️ Benefits

• Full-time permanent contract

• Competitive salary based on experience

• Options for remote or hybrid working

• 25 days of annual leave

• 24/7 Employee Assistance Program (EAP) and a comprehensive range of health and wellbeing support

• Extensive list of employee perks and benefits for ROI and UK NI