Marketing Data Analyst II

This is a fully remote position, open to applicants in United States.

📋 Description

• Set up and manage Google Analytics along with other web analytics platforms.

• Develop and refine dashboards to assist stakeholders in tracking KPIs.

• Examine user behaviors and the effectiveness of marketing channels to provide actionable insights.

• Resolve tracking and data collection challenges.

• Perform ad hoc analyses and in-depth investigations to aid product and marketing strategies.

• Oversee A/B test planning, execution, and subsequent analysis.

• Track performance metrics and establish alerts for significant anomalies.

• Collaborate with cross-functional teams to grasp objectives and convert them into measurement frameworks.

• Guide junior analysts on tools, best practices, and analytical methodologies.

• Report directly to the manager of the Measurement & Reporting team and collaborate with fellow analysts.

⛳️ Requirements

• Bachelor's degree in computer science, mathematics, statistics, business, or a related field is required.

• A minimum of 3 years of experience in web, marketing, or product analytics is required.

• Expertise in Google Analytics, Looker Studio, Tableau, Power BI, and Claude.

• Practical experience with Google Tag Manager or similar tag management systems is required.

• Proficient in SQL and possess strong skills in Excel/Google Sheets is required.

• Capable of troubleshooting tracking problems, debugging, and quality assurance.

• Excellent communication skills for conveying findings to both technical and non-technical audiences.

• Familiarity with AUTOMOTIVE AGENCY and/or MARKETING AGENCY is highly preferred.

• Knowledge of A/B testing methodologies and tools such as Optimizely is highly preferred.

• Understanding of HTML, CSS, JavaScript, Python, Google App Script, and GitHub Actions is a plus.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Wellness benefits

• Unlimited paid vacation