Marketing Analyst

This is a fully remote position, open to applicants in Armenia.

📋 Description

• Evaluate the effectiveness of paid and organic marketing channels as well as the performance of individual campaigns.

• Provide recommendations for the allocation of paid marketing budgets across various channels and campaigns.

• Develop and maintain dashboards to track acquisition performance and conversion funnels.

• Examine funnel drop-offs and pinpoint opportunities for enhancing acquisition and conversion.

• Investigate discrepancies in marketing data to enhance reporting accuracy and reliability.

• Oversee marketing attribution and assist in addressing measurement gaps and issues.

• Plan, initiate, monitor, and evaluate A/B and A/B/n experiments.

• Offer data-driven insights and recommendations to the cross-functional Demand and Supply team.

• Assess channel performance and convert data into actionable acquisition strategies.

⛳️ Requirements

• Minimum of 2 years of experience as a Marketing Analyst.

• Proficient in analyzing marketing performance and web conversion funnels.

• High level of expertise in SQL, Python, and associated libraries for data analysis.

• Familiarity with BI tools and dashboard creation; experience with Tableau is preferred, while knowledge of other systems is also valued.

• Strong foundation in statistics and probability, with the capability to apply these concepts to business challenges and experiments.

• Methodical problem-solving approach.

• Demonstrated ownership and follow-through, with the ability to prioritize tasks based on their business impact.

• Clear communication skills and a data-driven approach to decision-making.

• Fluent in Russian.

• Proficient in English at a B2 level or higher.

• Experience in utilizing LLMs in day-to-day tasks and critically assessing their outputs.

• Availability to work during CET/CEST overlapping hours.

• Comfortable operating under a long-term B2B contractor model using personal equipment.

• Practical experience with Google Analytics and Google Tag Manager is a plus.

• Experience with B2C products or services is an added advantage.

🏝️ Benefits

• Competitive salary and clear opportunities for professional growth.

• Fully remote, long-term B2B collaboration.

• Health insurance provided after the probation period.

• Compensation for sports and wellness activities.

• Opportunities for career advancement.

• Personalized English lessons through Preply.

• 19 working days of vacation annually.

• 3 additional wellness days.

• Paid sick leave for the first 5 working days.

• Thoughtful gifts for significant life events.