Marketing Data Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, automate, and maintain client-facing dashboards and reporting systems in Looker Studio along with additional BI tools.

• Create, prompt, and sustain internal AI agents and automated workflows.

• Educate AI agents on agency taxonomies, metrics, and benchmarks.

• Analyze cross-channel marketing data to uncover actionable insights and performance irregularities.

• Provide optimization suggestions to account and media teams.

• Assist in the design, execution, and monitoring of A/B testing experiments.

• Calculate statistical significance and assess winning variations.

• Query, integrate, transform, and cleanse large datasets utilizing SQL and Google BigQuery.

• Validate tracking configurations and investigate discrepancies across GA4, Google Tag Manager, conversion pixels, call-tracking platforms, and CDPs.

• Oversee UTM governance, campaign naming standards, and taxonomy frameworks.

• Aid in data collection, cohort preparation, data management, and model validation for MMM, MTA, incrementality tests, and other advanced analytical models.

• Convert technical findings into comprehensible insights.

• Collaborate with media and account teams to uphold data integrity and enhance performance.

⛳️ Requirements

• Bachelor’s degree in statistics, data analytics, applied mathematics, or marketing.

• 1-2+ years of agency or performance marketing experience in data analysis, data strategy, or a related position.

• Demonstrated success in dashboard development, A/B testing, and performance reporting.

• Practical experience with Google BigQuery and SQL.

• Familiarity with Python or R for scripting and statistical analysis is a significant advantage.

• Advanced expertise in Looker Studio.

• Working knowledge of Tableau, Power BI, Google Analytics 4, and Adobe Analytics.

• Proven commitment to data quality, troubleshooting tracking discrepancies, root-cause analysis, and enforcing structured UTM/taxonomy standards.

• Ability to translate complex datasets into clear, actionable narratives for internal teams and external stakeholders.

• Experience in healthcare marketing, HIPAA-compliant tracking practices, and CRM/EHR integration is a notable plus.

• Familiarity with Invoca, CallRail, Freshpaint, OursPrivacy, Segment, Salesforce, Meta Ads, and Google Ads.

• Understanding of AI workflows, LLM prompting, and automation tools.

🏝️ Benefits

• Competitive compensation and benefits package, including maternity/paternity leave.

• Full remote work flexibility.

• Unlimited PTO and sick leave.

• A customer-focused culture that values excellence, urgency, diversity, creativity, and open communication.

• A collaborative environment that promotes mutual respect and improved outcomes.

• Opportunities for continuing education.

• Potential for internal career advancement.