Marketing Coordinator – Enrollment Management

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Provide daily assistance to the Marketing & Communications team, leadership, and various departments.

• Aid in marketing and recruitment initiatives through the creation of marketing materials and plans.

• Act as a liaison to departments, centers, institutes, development, and alumni relations.

• Oversee the peer communications calendar.

• Collect and compose content for both printed and digital marketing materials.

• Offer backup support for social media and website upkeep.

• Design and distribute e-newsletters, announcement emails, display advertisements, and other digital assets.

• Coordinate the flow and distribution of information via email lists, newsletters, conference handouts, and related materials.

• Compile analytics from digital efforts and assist in marketing performance reporting.

• Develop instructional and promotional multimedia content.

• Support school events and collaborate with the school events team.

• Partner with external vendors for graphic design, printing, promotional materials, and marketing automation.

• Provide overall marketing and project management assistance.

• Construct and update bulk and automated marketing emails using Emma.

• Create test lists and evaluate email formatting and dynamic content.

• Facilitate the proofreading of emails.

• Develop banner advertisements in Emma.

• Segment and upload email lists into the Email Service Provider (ESP).

• Generate UTM tracking codes and extract campaign response metrics.

• Assist with establishing email marketing standard operating procedures.

• Identify existing CTY content suitable for marketing emails.

• Perform additional duties as assigned.

⛳️ Requirements

• High school diploma or equivalent graduation.

• A minimum of three years of relevant experience.

• Previous experience in a marketing or communications environment.

• Additional education may be considered in lieu of the required experience under the JHU equivalency formula.

• A Bachelor’s Degree is preferred.

• Certifications in social media or project management are preferred.

• Experience in events, media, and public relations is preferred.

• Developing skills in writing, project coordination, email marketing, digital communications, content marketing, campaign management, and branding.

• Design experience is a plus.

• Familiarity with Google Analytics is a plus.

• Experience with Salesforce is a plus.

• The successful candidate must complete a pre-employment background check.

• Employees are required to receive the seasonal flu vaccine, with exceptions for religious or medical reasons.

🏝️ Benefits

• Comprehensive rewards package that supports health, life, career, and retirement.

• Seasonal flu vaccine provided.

• Potential for vaccine exemptions based on religious or medical grounds.

• Accommodations and accessibility support during the pre-employment process.

• Background check review that takes into account justice-involved backgrounds.

• Option for remote work arrangements.