Marketing Coordinator

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee and cultivate a Marketing Analyst, delegating tasks across various marketing areas.

• Establish priorities and track the team's output.

• Develop strategies to enhance Fin‑X's brand visibility within the healthcare sector.

• Identify channels, outlets, and formats pertinent to the B2B healthcare audience.

• Monitor share of voice and brand perception metrics.

• Organize Fin‑X's participation in conferences, trade shows, and industry events.

• Plan and implement owned events, overseeing timelines, budgets, vendors, and operational checklists.

• Assist leadership in evaluating the brand's strategic positioning and tagline.

• Manage updates to the visual identity and translate positioning into actionable guidelines.

• Oversee the agency responsible for social media and promotional materials.

• Create briefs, track deliverables, manage the editorial calendar, and performance indicators.

• Structure social media and the website as channels for lead generation.

• Develop a content strategy aimed at attracting and converting qualified leads.

• Coordinate the production of conversion-oriented content, including CTAs, landing pages, and forms.

• Analyze website visits, conversion rates, cost per lead, and lead volume generated.

• Provide support to the Sales and Customer Success teams with necessary materials.

• Contribute to institutional content, presentations, case studies, and executive reports.

• Assist in developing content strategy and media relations.

• Aid in positioning Fin‑X spokespeople as thought leaders in the industry.

⛳️ Requirements

• Prior experience in B2B marketing, preferably in SaaS, healthtech, or fintech.

• Expertise in inbound lead generation, encompassing social media, website, content, and conversion funnel management.

• Familiarity with Google Analytics, Meta Ads/Business, and automation/CRM tools.

• Regular utilization of AI tools for daily tasks such as content creation and editing, briefings, data analysis, and automation.

• Experience in coordinating events, including planning, execution, and vendor management.

• Background in managing agencies or external communications vendors.

• Ability to conceptualize at the brand strategy level while executing with precision.

• Excellent written and visual communication skills for reviewing materials.

• Highly organized, capable of managing multiple initiatives simultaneously.

• Preferred: experience in the healthcare industry.

• Preferred: involvement in brand repositioning or rebranding initiatives.

• Preferred: experience with press relations or media outreach.

• Preferred: familiarity with Figma, Canva, and marketing analytics.

🏝️ Benefits

• Onboarding kit and necessary work equipment.

• Fin‑X Day: a biannual company meeting for alignment on Culture & Strategy.

• Monthly perk credited to Flash card.

• Paid recess (paid time off).