Marketing & Communications Manager – Technical Writer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and disseminate content that aligns with the strategic objectives.

• Generate technically-oriented articles and materials, including copywriting, editorial revisions, and proofreading.

• Oversee strategic communications and implement distribution strategies.

• Manage the production of print and digital manuals and publications, covering layout, content, copy, distribution, and copyright permissions.

• Maintain technical documentation and promote resources through various channels.

• Establish messaging and ensure brand consistency across websites, emails, videos, newsletters, reports, social media, and campaign materials.

• Assist in the creation, design, and upkeep of client websites and online presence.

• Set up and manage Google Analytics accounts.

• Execute SEO and AEO initiatives.

• Monitor, post, and analyze social media accounts.

• Oversee social media content, accounts, editorial calendars, content libraries, imagery, comments, and inquiries.

• Develop monthly metrics for social media activity and trending analyses.

• Manage e-blast campaigns, email distribution, and CRM upkeep.

• Compose and distribute press releases and client articles.

• Write and submit industry articles to trade publications.

• Perform media outreach, cultivate media relationships, secure placements, and track communication activities.

• Address committee needs and implement monthly MarComm initiatives.

• Supervise governance and monthly Strategic Communications Committee meetings.

• Prepare reports and presentations for the Client and Executive Team.

• Attend and travel to a minimum of four in-person meetings or conferences.

• Participate in industry events like the International Roofing Expo and create content there.

• Manage, promote, and execute the annual Awards Program.

• Design, implement, and assess digital marketing campaigns.

• Formulate communication strategies for diverse audiences.

• Research and utilize new communication and marketing technologies.

• Create marketing materials including advertisements, brochures, flyers, signage, logos, digital graphics, animated posts, videos, publications, templates, e-blasts, photos, and web graphics.

• Conduct quarterly reviews of the website for broken links and outdated content.

• Undertake additional responsibilities assigned by the Supervisor.

⛳️ Requirements

• Bachelor’s degree in Communications, Marketing, or a related discipline preferred.

• Experience with HTML, website updates, and managing CMS platforms, particularly WordPress and YM.

• Proficient in Microsoft Office Suite, including Outlook, Word, and Excel.

• Skilled in using Facebook, LinkedIn, X, Instagram, Hootsuite, and other social media management tools.

• Experience with Constant Contact, Marketo, SurveyMonkey, and MailChimp.

• Background in designing, sending, and overseeing email newsletters and announcements.

• Ability to write newsletters, trade magazine articles, and press releases.

• Strong organizational skills and attention to detail.

• Excellent verbal and written communication abilities.

• Positive team-oriented attitude with exceptional customer service skills.

• Capability to manage multiple projects within a deadline-driven setting.

• Technical proficiency in WordPress, Adobe Photoshop, Canva, Google Analytics, HTML, JotForm, and database management.

• Proven experience in technical writing and content creation.

• Experience in media relations.

• Strong editing and proofreading abilities.

• Ability to analyze data to drive change.

• Willingness to travel to client conferences and industry events approximately 4–6 times per year.

• Cover letter required; portfolio or writing samples may be requested.

🏝️ Benefits

• Medical, dental, vision, and more.

• 401(k) with matching contributions.

• Generous paid time off policy.

• Flexible and hybrid work schedules.

• Opportunities for learning and professional growth.

• Chances for partnerships, experiences, and networking.

• Travel to client conferences and industry events.