Marketing Automation Systems Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and enhance Neogen’s global Eloqua marketing automation platform.

• Create, develop, test, and manage email campaigns, lead scoring models, nurturing programs, and program canvases.

• Set up, maintain, and refine campaign templates, forms, landing pages, and other automation resources.

• Monitor platform health, email deliverability, system performance, and data synchronization; address any issues that arise.

• Ensure data integrity within Eloqua, Salesforce, and associated systems.

• Manage contact lists, segmentation, lead scoring, and audience strategies.

• Formulate segmentation strategies that align with customer segments, personas, regions, and market-entry strategies.

• Assist in compliance with GDPR, CAN-SPAM, CASL, and local requirements.

• Collaborate with Legal and IT on consent management, preference centers, data governance, and data retention.

• Convert business requirements into scalable technical solutions with Marketing, Sales Operations, IT, and other stakeholders.

• Provide technical support, training, and guidance to marketing teams.

• Act as the escalation point for issues related to campaigns, synchronization, platform functionality, and automation.

• Work with vendors and service providers to address platform and integration challenges.

• Implement and maintain tracking scripts, tags, pixels, and technologies for campaign measurement.

• Support testing, quality assurance, and release protocols.

• Create documentation for processes, data flows, configurations, naming conventions, and standards.

• Identify automation opportunities and streamline operational complexity.

• Establish scalable automation standards and best practices.

• Analyze campaign, workflow, and system performance to drive continuous improvement.

⛳️ Requirements

• Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related discipline.

• 5+ years of practical experience with marketing automation platforms, systems, or related marketing technologies.

• Experience in administering or supporting platforms such as Oracle Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot/Marketing Cloud Account Engagement, or equivalent.

• Skilled in designing and building workflows, email campaigns, nurturing programs, forms, landing pages, or lead management processes.

• Familiarity with CRM systems and CRM/marketing automation integrations.

• Proficient knowledge of Salesforce or similar CRM platforms.

• Experience in managing marketing data, segmentation, contact lists, or lead scoring.

• Working knowledge of HTML, CSS, and JavaScript for email templates, landing pages, tracking, or digital marketing initiatives.

• Demonstrated experience in troubleshooting marketing automation, data synchronization, campaign, or system issues.

• Experience supporting data quality and governance in marketing or CRM systems.

• Strong analytical and problem-solving abilities.

• Capable of managing multiple concurrent projects, requests, priorities, and stakeholders.

• Excellent written and verbal communication skills, including the ability to explain technical concepts to non-technical audiences.

• Proven ability to collaborate effectively across Marketing, Sales, IT, Legal, and other departments.

🏝️ Benefits

• Benefits commencing on Day One – Medical, dental, and vision coverage available from your first day of employment.

• 401(k) plan with company matching.

• Paid Time Off (PTO).

• Opportunities for Career Growth, including tools, training, and support.

• Meaningful work that impacts customers, communities, and the world.

• A collaborative culture that values innovation, respect, teamwork, and continuous improvement.