Marketing Automation Data Specialist

This is a fully remote position, open to applicants in Alabama, +24 more states.

📋 Description

• Oversee data flow among interconnected systems, troubleshoot synchronization issues, and resolve challenges.

• Administer the lead lifecycle from capture to validation, scoring, routing, and conversion.

• Develop, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.

• Ensure CRM data integrity and uphold quality standards.

• Create and sustain campaigns within the marketing automation platform and CRM, adhering to naming and tagging conventions.

• Construct and perform quality checks on marketing emails, forms, and landing pages.

• Handle list processing from intake to CRM delivery.

• Design and maintain marketing reports and dashboards while validating their accuracy.

• Evaluate campaign and channel performance, providing written summaries with insights and recommendations.

• Assist in attribution and funnel reporting, tracking governance, and measuring conversions.

• Collaborate with Sales Development and Sales Operations on list quality, campaign preparedness, lead handoff, and reporting.

• Support marketing operations initiatives and platform transitions, including documentation, data preparation, and testing.

• Manage the marketing technology stack and platform integrations, focusing on field mappings, sync rules, and data flow between marketing automation and CRM.

• Document operational workflows and identify areas for efficiency enhancements.

• Collaborate with Marketing, Sales, Product, and Sales Operations while reporting to the Digital Marketing & Marketing Operations Manager.

⛳️ Requirements

• Minimum of 4 years of experience in marketing operations and marketing automation, or a related systems role with hands-on platform ownership.

• At least 2 years of experience with Salesforce, covering campaign attribution, reporting, lead conversion, and field mapping.

• Hands-on experience with analytics: analyzing data, creating reports from scratch, reconciling data across systems, and interpreting results.

• Practical experience managing an enterprise marketing automation platform.

• Familiarity with customer data platform concepts, such as data modeling, identity resolution, and segmentation; or proven ability to swiftly learn a new platform, as demonstrated by prior migrations or implementations.

• Proven experience with data hygiene practices, including deduplication, suppression, list validation, and troubleshooting integration sync errors.

• Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or a comparable combination of education and relevant experience.

• Proficient in marketing automation platforms and CRM systems, including workflows, campaign structures, and system integrations.

• Advanced skills in Excel or Google Sheets, including pivot tables, lookups, and handling large data sets.

• Excellent written communication abilities, capable of conveying technical findings to both technical and non-technical audiences.

• Strong time management skills, with the ability to prioritize tasks and meet deadlines.

• Capacity to work collaboratively with Marketing, Sales Development, and Sales Operations teams.

• Capability to stand and sit for extended periods.

• Ability to lift up to 50 lbs.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work opportunities.

• Professional development and training programs.

• Generous paid time off and holidays.