Marketing and Lead Qualification Manager – HVAC, Electrical, Solar

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, initiate, and enhance Meta campaigns on Facebook and Instagram.

• Create campaigns tailored for various brands, services, geographic areas, and customer demographics.

• Oversee advertising budgets with an emphasis on lead quality, conversion rates, and commercial returns.

• Experiment with audiences, messaging, creative content, offers, and calls to action.

• Produce content for paid advertisements, organic social media, email initiatives, and customer interactions.

• Transform technical product and service information into compelling and clear messaging.

• Analyze results and suggest improvements based on campaign performance and sales results.

• Respond quickly to incoming leads from advertisements, contact forms, and other sources.

• Communicate with potential customers via phone to discern their needs and establish rapport.

• Qualify leads considering their requirements, location, urgency, budget, project scope, and readiness to make decisions.

• Implement the company’s established qualification criteria, including the relevant “four out of five” method.

• Differentiate between genuine opportunities and low-quality inquiries while addressing initial questions or concerns.

• Keep precise CRM records in Lexi/LAXXY with clear notes for internal teams.

• Delegate qualified opportunities for quoting, site visits, or technical guidance.

• Consistently follow up and utilize customer feedback and lead quality trends to enhance campaigns.

• Develop targeted email campaigns and segment customer databases effectively.

• Collaborate with leadership, sales, and operations to ensure marketing aligns with commercial objectives, operational capacity, seasonal trends, and geographic reach.

• Enhance lead capture, qualification, allocation, and follow-up procedures.

• Evaluate the CRM setup and propose practical enhancements.

• Provide reports on leads, advertising expenditure, cost per lead, lead quality, qualification rates, quote conversions, sales results, response times, follow-up activities, and top-performing locations, services, offers, and creative strategies.

⛳️ Requirements

• Demonstrated experience in digital, performance, or growth marketing.

• Strong hands-on experience in managing Meta advertising and lead-generation campaigns.

• Exceptional verbal communication skills and confidence in speaking with potential customers by phone.

• Ability to establish rapport, pose insightful questions, and steer commercial discussions effectively.

• Strong commercial acumen and the ability to recognize genuine sales opportunities.

• Experience in managing leads and pipelines using a CRM system.

• Proficient in creating persuasive campaign copy and customer-facing content.

• Excellent organizational skills, initiative, and attention to detail.

• Capable of independently managing multiple brands, campaigns, and priorities.

• Highly desirable: prior experience in lead qualification, inside sales, appointment setting, or customer-facing sales roles.

• Highly desirable: background in HVAC, trades, construction, electrical, solar, security, home services, distribution, or technical products.

• Highly desirable: experience marketing multi-location or nationwide businesses.

• Highly desirable: familiarity with email marketing, campaign automation, and customer databases.

• Highly desirable: knowledge of Lexi/LAXXY or similar CRM systems.

• Highly desirable: experience targeting both consumers and businesses.

• Highly desirable: basic skills in graphic design, video editing, or content production.

• Highly desirable: experience targeting campaigns across various regions in New Zealand.

• Comfortable conversing with diverse types of customers over the phone.

• Capable of understanding technical products and articulating them clearly.

🏝️ Benefits

• Competitive salary package.

• Opportunities for professional development and career growth.

• Collaborative and dynamic work environment.

• Flexible working arrangements available.

• Access to cutting-edge tools and resources.