Marketing and Growth Specialist

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Develop, organize, and manage the comprehensive social media calendar across various clinic locations to enhance audience engagement.

• Guide on-site clinic teams and content creators regarding footage needs, transforming raw video and images into refined short-form content for social media platforms, email marketing, and digital displays within clinics.

• Provide creative materials and campaign resources to the paid advertising team to enhance the efficiency of paid media efforts.

• Ensure a consistent wellness and aesthetic healthcare visual identity while making certain that all copy complies with statutory dental advertising regulations concerning health claims.

• Strategize, compose, and send regular communications and newsletters to clinic patients, nursing home partners, and dental laboratory clients, tracking engagement and conversion rates.

• Assist in the strategy development, promotional campaign creation, and clinic support for an innovative preventative dental wellness subscription model.

• Collaborate with internal laboratory colleagues to create promotional roadmaps and aid in campaign execution.

• Monitor lead generation, patient appointments, and subscription sign-ups, providing structured monthly reports to enhance marketing strategies.

• Work closely with the Managing Director and senior strategic leadership.

⛳️ Requirements

• At least 3 years of proven experience in a marketing position that includes brand management, content creation, and social media oversight.

• Demonstrated ability in short-form video editing, supported by a portfolio of personal content.

• A successful history in executing email marketing campaigns, managing subscriber segmentation, and overseeing newsletters.

• Daily expertise with AI tools to enhance content planning, copywriting, and multimedia editing while maintaining an authentic brand voice.

• Established track record of converting marketing initiatives into quantifiable customer inquiries and revenue.

• High level of professional confidence to lead cross-functional teams, brief senior leadership, and facilitate planning sessions.

• Excellent written English skills, characterized by clear and accessible copy that meets stringent regulatory standards.

• Self-motivated work ethic with the ability to work independently in a remote setting aligned with Irish working hours.

• Experience in marketing services within the beauty, wellness, or healthcare industries (experience with beauty brands is particularly advantageous).

• Previous experience in launching or expanding subscription or membership programs.

• Familiarity with business-to-business (B2B) marketing, specifically aimed at care homes or laboratory environments.

🏝️ Benefits

• Recognized as a Certified Great Place to Work within a well-established healthcare organization with nearly five decades of clinical experience.

• A forward-thinking workplace culture that offers significant autonomy and operational support.

• Direct access to executive leadership and key decision-makers.

• Strategic involvement in the development of a new wellness product from its inception to launch.