Marketing and Events Coordinator

This is a fully remote position, open to applicants in United States.

📋 Description

• Organize and oversee 10–12 national events while assisting with up to 35–40 regional events each year.

• Handle registrations, booth and sponsorship commitments, hotel and travel arrangements, shipping logistics, as well as on-site setup and dismantling.

• Maintain the comprehensive event calendar, timelines, and checklists.

• Provide support for webinars and virtual events as necessary.

• Collaborate with national and regional sales leaders regarding event audience, budget, staffing, and objectives.

• Conduct pre-event briefings and post-event summaries.

• Act as the main point of contact for conference organizers, venues, and vendors.

• Negotiate sponsorship deals and marketing enhancements within the allocated budgets.

• Monitor contract deadlines, process invoices, and keep track of booth and promotional inventory.

• Establish lead capture systems, consolidate and enhance event data, and import leads into Salesforce with campaign attribution.

• Ensure timely lead handoff with Demand Generation and Sales teams.

• Monitor event expenditures, reconcile invoices, identify variances, and report on leads, meetings, cost per lead, and influenced pipeline.

• Promote events and conduct follow-up activities via email and social media channels.

• Compose email and social media content and maintain content and social media posting schedules.

• Assist in the production of event collateral using Canva and Adobe Creative Cloud.

• Capture on-site images and content for post-event marketing purposes.

• Proactively communicate status updates, risks, and shifts in priorities.

• Keep track of project progress and document repeatable event and lead-import processes.

⛳️ Requirements

• One to three years of experience in event, marketing, or project coordination, preferably in a B2B environment.

• Practical experience with trade show or conference logistics, including registration, booth management, shipping, and vendor coordination.

• Comfortable managing 5 to 10 simultaneous events and projects with overlapping deadlines.

• Strong attention to detail with lead and contact information, including data cleanup, deduplication, and CRM import processes.

• Excellent written and verbal communication skills, including proficiency in writing marketing and social media content.

• Ability to work independently with minimal direction and adapt to changing priorities.

• Working knowledge of, or a willingness to quickly learn, Salesforce, Customer.io, ClickUp, Canva, and Adobe Creative Cloud.

• Willingness to travel for events, including occasional early mornings, evenings, and weekends.

• Experience marketing to healthcare, insurance, claims, legal, or workers' compensation sectors.

• Familiarity with lead capture and enrichment tools such as badge scanning applications, ZoomInfo, Apollo, or similar platforms.

• Experience in tracking event budgets and reporting on cost per lead or event ROI.

• Previous support experience for webinars or virtual events.

• A degree in marketing, communications, event management, or a related field, or equivalent work experience.

• CMP or CAPM certification, or progress toward obtaining one.

• Valid work authorization for the country in which you are applying.

• No sponsorship assistance will be provided.

🏝️ Benefits

• Remote, home-office based position.

• Travel to conferences and events is required, estimated at 15% to 25% of the time.

• Equal Opportunity Employer.

• A diverse and inclusive workplace.

• Accommodations available during the application or interview process.