Marketing and Demand Generation Specialist

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Design and implement a comprehensive B2B marketing strategy for a well-established technology services company.

• Evaluate current marketing efforts, brand visibility, target audiences, content, and systems.

• Create marketing plans that align with growth objectives and new business initiatives.

• Identify ideal customer profiles, key segments, and buyer personas.

• Develop brand messaging that effectively translates technical services into compelling value propositions.

• Generate case studies, customer success stories, LinkedIn content, articles, thought leadership pieces, emails, newsletters, presentations, sales materials, guides, website copy, landing pages, and video scripts.

• Plan and implement targeted, multi-channel demand-generation campaigns.

• Collaborate with the sales team to define target audiences, offers, calls to action, and qualification criteria.

• Create nurture journeys and coordinate campaigns with outbound business development efforts.

• Utilize HubSpot for campaign management, lead handling, automation, lifecycle processes, and reporting.

• Develop segments, lists, email campaigns, forms, landing pages, and nurture workflows.

• Create attribution and reporting dashboards while enhancing CRM data quality.

• Review website content, conversion pathways, and digital engagement strategies.

• Implement SEO and search-intent strategies for website and editorial content.

• Produce sales collateral, case studies, presentations, and follow-up materials.

• Establish dashboards to report on activity, engagement, lead generation, conversion rates, and pipeline contributions.

• Conduct tests and optimize audiences, messaging, channels, workflows, and content formats.

• Manage deadlines, obtain approvals, gather stakeholder input, and continuously enhance marketing performance.

⛳️ Requirements

• Proven experience in a hands-on B2B marketing, demand generation, or growth marketing position.

• Prior experience in managed services, IT services, technology, or a related field.

• Capability to develop marketing strategies and execute initiatives independently.

• Strong background in creating B2B content targeted at technical services and business decision-makers.

• Practical experience with HubSpot across campaigns, segmentation, workflows, automation, and reporting.

• Experience in planning and executing multi-channel marketing campaigns.

• Understanding of brand awareness, content development, lead nurturing, and sales conversion processes.

• Experience in supporting sales teams with collateral, messaging, and campaign insights.

• Exceptional written English skills, with the ability to convey technical concepts in a clear and engaging manner.

• High proficiency in Microsoft Word and PowerPoint.

• Strong organizational, prioritization, and project management skills.

• Ability to work independently in a newly formed marketing role.

• Strong analytical skills and confidence in utilizing performance data.

• Essential: HubSpot; Microsoft 365 (including Word, Excel, and PowerPoint); LinkedIn and LinkedIn Sales Navigator; Canva or a similar content design platform.

• Desirable: Experience in BDA, SDR, or outbound sales support; SEO and search intent knowledge; WordPress; Apollo.io or ZoomInfo; account-based marketing; video stories, webinars, or testimonials; experience with Microsoft Copilot or ChatGPT; skills in proposal and presentation enhancement.

🏝️ Benefits

• Compensation in Australian Dollars.

• Medical insurance from day one for you and your spouse (or parents if unmarried).

• Generous OPD coverage for doctor visits and all medical needs.

• Allowance for home office setup.

• Internet allowance provided.

• Gym and wellness allowance available.

• Regular team events and engagement activities.

• Diji Assist mental health and counseling support services.

• Reimbursement for industry certifications.

• Open-door culture encouraging communication.

• Flexible work arrangements - whether from home or the office, wherever you perform best.

• Rewards and recognition programs.

• Christmas and financial year-end celebrations.