Marketing Analyst – New Business and M&A

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop and manage the marketing data infrastructure that supports new businesses and companies acquired through M&A.

• Monitor paid advertising effectiveness and convert findings into metrics such as LTV, ROAS, CAC, funnel conversion, and lead value.

• Conduct data analysis, create models, test hypotheses, identify root causes, design prototypes, predict performance, generate Tableau reports, and write SQL scripts.

• Establish and integrate Google Analytics, Google Ads, and various other paid advertising platforms.

• Quickly evaluate and incorporate marketing data for newly acquired companies, setting up tracking, attribution, and reporting.

• Define clear, accurate, and strategically aligned metrics across various business units.

• Create actionable descriptive and diagnostic analytics recommendations for marketing executives and business owners.

• Collaborate with the Business Analyst, New Businesses, and Senior Business Analyst focused on acquisitions.

• Map marketing processes and channel journeys to data flows covering acquisition, engagement, and revenue generation.

• Identify opportunities to enhance efficiency, conversion rates, revenue, client and talent experiences, operations, systems, tools, communication, and cash management.

• Utilize Generative AI tools to expedite analysis and automate reporting workflows.

• Onboard into Toptal and familiarize yourself with its history, culture, and vision.

• Shadow key teams to gain insights into new businesses and paid acquisition channels.

• Evaluate tracking, attribution, metrics, reports, dashboards, and models, pinpointing gaps and inconsistencies.

• Provide business leaders with insights and reports on paid performance for leadership meetings.

• Deliver the foundational marketing data infrastructure and ROAS/LTV reporting for new businesses.

• Standardize LTV, ROAS, and other metric definitions across new businesses and Toptal.

• Conduct thorough root cause analysis and create a repeatable marketing data onboarding playbook.

• Inform strategic initiatives, goals, priorities, performance indicators, budget allocations, and channel strategies.

• Assist in establishing the marketing analytics function for new businesses and M&A.

⛳️ Requirements

• A Bachelor’s degree is mandatory.

• A minimum of 3 years of experience in data analysis, analytics, or business intelligence, specifically in marketing analytics.

• Proven experience in analyzing paid advertising performance and translating it into LTV, CAC, and ROAS metrics.

• Experience in building or managing marketing data infrastructure, including tracking, attribution, data pipelines, and reporting.

• Strong foundation in math, science, finance, engineering, or statistics with substantial business acumen.

• Proficiency with BI tools such as Tableau, Qlik, or PowerBI.

• Expertise in SQL.

• Practical experience utilizing Generative AI tools like Claude, Gemini, or ChatGPT for analysis, automation, and reporting.

• Familiarity with exploratory data analysis, prototyping, hypothesis testing, root cause analysis, process modeling, forecasting, predictive modeling, metric definition, and marketing performance measurement.

• A proven track record of connecting data and analytics to marketing strategy, financial outcomes, and operations.

• Working knowledge of probability and statistics.

• Ability to manage diverse stakeholders and conflicting priorities in a dynamic environment.

• Capability to convey complex issues in a simple and intuitive manner, challenge assumptions, communicate limitations, and highlight blind spots.

• Strong technical expertise in marketing data infrastructure and Google products, particularly Google Analytics and Google Ads.

• Exceptional written and verbal communication skills.

• Ability to thrive in a fast-paced, rapidly growing company and handle various challenges, deadlines, and contacts.

• Must be an exemplary individual contributor.

• Resumes and correspondence must be submitted in English.

• No visa sponsorship or assistance will be provided.

🏝️ Benefits

• Fully remote work setting.

• Supportive structure fostering innovation, social interaction, and enjoyment.

• Collaborate with a global team and a completely remote workforce.

• Opportunity to engage in new businesses and M&A integrations.

• Professional growth through onboarding, team shadowing, and exposure to diverse business environments.

• Chance to impact strategic initiatives, budget allocations, channel strategies, and marketing analytics capabilities.