Market Research Analyst – Lead Generation

This is a fully remote position, open to applicants in India.

📋 Description

• Perform comprehensive market research to pinpoint potential M&A targets within designated sectors, geographic areas, and financial profiles.

• Assess and transfer qualified leads to Deal Teams, ensuring they meet investment criteria.

• Utilize tools such as RocketReach, Apollo.io, Seamless.ai, Lusha, ZoomInfo, Grata, and others to discover and verify firmographic and contact information.

• Create and implement multi-channel email, phone, and LinkedIn outreach strategies to engage and qualify acquisition targets.

• Conduct analyses on Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM), along with in-depth research on target sectors, sub-sectors, and competitive environments.

• Monitor industry trends, competitor M&A activities, and regulatory changes impacting software markets.

• Ensure data accuracy in Salesforce, generate custom reports and dashboards, and establish automated lead-tracking workflows.

• Enhance sourcing processes and data enrichment efforts to boost lead quality and coverage.

• Assess sourcing tools, evaluate their performance, and implement suitable platforms for the team.

• Provide insights on tool ROI assessments and suggest new sourcing platforms or data providers.

• Work together with Portfolio Operations teams to discover potential companies and create leads.

• Prepare and deliver reports on pipeline health and market intelligence to Investment Managers.

⛳️ Requirements

• Bachelor's degree in Engineering or a related discipline.

• 4+ years of experience in M&A research, investment banking, private equity, or similar fields.

• Outstanding analytical, research, and problem-solving abilities.

• Capability to distill complex information into actionable insights and recommendations.

• Advanced Excel skills, including the use of pivot tables, complex formulas (VLOOKUP, INDEX-MATCH), and data visualization techniques.

• Familiarity with Google Keyword Research.

• Proficiency in business intelligence databases such as LinkedIn, Crunchbase, SEMrush, Ahrefs, or equivalent tools.

• Exceptional written, verbal communication, and presentation skills.

• Strong attention to detail with the ability to juggle multiple projects and deadlines.

• A proactive and self-motivated approach to uncovering new opportunities.

• Understanding of industry-specific trends and market dynamics.

• Capacity to manage confidential and sensitive information with care.

🏝️ Benefits

• Competitive salary, structured according to Indian working hours.

• Comprehensive training and mentorship programs aimed at skill and knowledge enhancement.

• Opportunities for career growth and professional development.

• Experience working with a diverse, global team in a remote work environment.