Market Manager

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Implement the company’s strategic initiatives both on- and off-premise across the Colorado market.

• Execute programs at the field level within on- and off-premise accounts in line with brand strategies.

• Drive distributor performance and cultivate relationships with key customers.

• Assess market opportunities and guarantee the consistent execution of both national and local initiatives.

• Collaborate with Colorado On-Premise Channel Managers to synchronize efforts with the broader Colorado market plan.

• Oversee daily operations with distributors, ensuring compliance with brand policies, distribution goals, and promotional activities.

• Train distributor sales personnel and assess their execution against initiatives.

• Manage supplier relationships with distributor sales representatives, managers, and senior leadership.

• Advocate for brands to boost volume and aid distributors in meeting their objectives.

• Conduct meetings with distributor sales representatives and management at distributor offices.

• Engage with and participate in relevant local events while executing national initiatives.

• Act as the primary liaison for distributor sales teams and assist with sales-related tasks.

• Communicate, implement, and report on product seminars.

• Track customer and consumer trends.

• Maintain schedules of activities and promotions and oversee third-party promotional company activities.

• Conduct brand trainings for staff.

• Deliver monthly market activity reports to the District Manager.

• Provide updates on market and competitive brands to the supervisor.

• Review program and execution updates with distributor management.

• Offer feedback on marketing and sales initiatives, programs, point-of-sale materials, and advertising.

• Complete special projects such as verifying pricing and distribution at both on- and off-premise accounts.

⛳️ Requirements

• Bachelor’s degree in Business Administration, Management, Marketing, or a related field; equivalent experience may be considered in lieu of education.

• Over five (5) years of relevant work experience in the distilled spirits or wine supplier industry.

• Strong analytical skills, including the ability to gather data from various sources and present it effectively.

• Understanding of sales and marketing principles and methods, including marketing strategy, product demonstration, sales techniques, and sales control systems.

• Effective managerial skills and proficiency in delivering presentations.

• Excellent oral and written communication capabilities.

• Strong interpersonal skills.

• Proficient in Microsoft Office, including Word, Excel, and PowerPoint.

• Valid Driver’s License is required.

• Willingness to travel throughout Colorado.

• Capacity to stand, walk, use hands and fingers to handle or feel objects, utilize a computer, and reach with hands and arms.

• Ability to occasionally lift and/or move up to 20 pounds.

🏝️ Benefits

• Paid Vacation

• 11 Paid Holidays

• Health, Dental & Vision eligibility from day one

• FSA/HSA

• 401K match

• EAP

• Maternity/Paternity Leave